Promotions & Events

Absolut Apeach, the seventh, succulent, sexy new flavor from Absolut, hosted Latin America’s hottest stars, celebrities and VIPs as they sashay across the “peach”-colored carpet and into the festivities – where they will be among the first in the nation to taste this sultry new vodka. The star studded gala, hosted by Telemundo personalities Jorge Bernal and Natalia Villaveces and featured performances by 2005 Billboard Latin Music Awards finalists Ivy Queen, Crooked Stilo, Domenic Marte and Grupo Climax and special appearances by the sexy and sultry, Roselyn Sanchez and music sensation, Shalim, Absolut Apeach’s spokespeople, and the beautiful and exotic Absolut Apeach models.

Fox Sports en Español and Pennzoil have agreed to the first-ever closed captioning sponsorship deal in U.S. Spanish language TV history. The deal was negotiated with Pennzoil’s media agency, Initiative. Under terms of the agreement, the sponsorship will run from April through August 2005.

Verizon Wireless is sponsoring a Mexican regional music concert series that will not only delight fans of this popular music genre but will also serve as a vehicle to collect used wireless phones and accessories for HopeLine, the company’s signature domestic violence prevention program.

The NY Mets opening day had yet another first: the inauguration of seven ATMs at the team’s stadium. Banco Popular will provide the service to baseball fans attending games at the Met’s stadium as part of the five-year agreement to be the official bank of the team. The agreement marks the largest sports marketing partnership in the Bank’s 112-year history.

Johnson & Johnson Consumer Companies, Inc. announces Vida Nuestra, a bilingual, interactive health tour, which will visit various cities across the U.S. to reach Hispanics with important health information. The tour will last through October visiting communities in California, Texas, New Mexico and Arizona.

MoneyGram announced the start of the “Win $75,000 to Buy a House for Mom” (“Ganna $75,000 para la Casa de Mama”) promotion, the company’s signature event to celebrate Mother’s Day across the world.

Based on the enormous success of its 2004 grass-roots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools announces the launch and expansion of the same program in three new markets: San Diego, CA; Dallas, TX; and Orlando, FL…in addition to returning to Atlanta.