Public Relations
Gustavo Garcia named Chief Digital Officer at Messianu/Edelman/Lerma
Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to joining MEL, Garcia served as an Executive Vice President in the U.S. Digital practice at Edelman.
Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas
Republica Havas, as agency of record of Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry.
Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]
Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers.
Republica Havas expands Health & Wellness Division
Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth.
How to Communicate Brand Purpose
While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose's Beyond Profit podcast.
2024 Edelman Trust Barometer – Innovation in Peril [REPORT]
The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
Guidelines for AI Use [REPORT]
PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI).
Differences Between B2B and B2C Marketing
Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and B2C marketing and how understanding these distinctions is essential for successful marketing campaigns.
BODEN Agency celebrates 15 years – ITS QUINCEAÑERA
BODEN celebrates its 15th anniversary – it's quinceañera – with a service offering expansion and brand refresh. Adding to its core service of helping brands activate campaigns that reach the Hispanic market, the agency launches Hispanic+™, a service offering that helps brands leverage the power of the Hispanic market to transcend into the mainstream. This 15th anniversary marks a critical milestone for BODEN, which builds on its award-winning success to date and celebrates what the agency has become – a communications powerhouse rooted in Hispanic culture.
Republica Havas Group Promotes Gus Fernandez to Executive Director and Chief Experience Officer
Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately.
BODEN wins Big!
The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one year.
Ozzie Godinez wins 2023 CLN LATINX ENTREPRENEUR AWARD
The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago's leading Latine leaders. From a field of prestigious nominees, PACO Collective's CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award.
The Future of PR is Hispanic
The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and make an impact. By Sara Garibaldi (Romero) - President, BODEN Agency
d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association's National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago
2023 U.S. Latinos in Journalism [REPORT]
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.
Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL
MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.
MaGO! PR Joins the 2023 Class of PRNEWS People of the Year
MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023.
Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board.
