Public Relations
National Park Service launches Mi Parque, Mi Historia Campaign
With the National Park Service's (NPS) 107th birthday on August 25, NPS is launching "Mi Parque, Mi Historia," a campaign that invites Hispanic/Latino communities, families, and individuals to share their personal connection to parks and the outdoors.
How to make a strong start as a CEO [PODCAST]
Seize the first year in the role as an opportunity for both personal and institutional renewal.
Gabriel Reyes honored by PRSA-LA AT ITS 5TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles.
The Collapse of the Purchase Funnel [REPORT]
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
The State of PR and Journalism Salaries 2023 [REPORT]
A deep dive into salaries for PR pros and journalists
The Latin GRAMMY Cultural Foundation® and The Latin Recording Academy® select BODEN Agency as new PR partner
BODEN Agency was selected to spearhead public relations efforts for the Latin GRAMMY Cultural Foundation®, effective immediately. The agency will also support the Latin Recording Academy® with measurement and analytics.
The Change Agencies of Independent Multicultural and LGBTQ PR Firms Nearly Doubles In Size
Six independently-owned and operated public relations firms operating in six markets nationwide have joined The Change Agencies, the national network of independently-owned multicultural and LGBTQ public relations and marketing firms that launched in June 2019.
Republica Havas Hits New Record with 23 Telly Awards
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition.
State of PR 2023 [REPORT]
How PR pros spend their time, engage with journalists and use social media in 2023
Jose Bello named VP of Republica Havas Media
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica Havas’ National Minority Supplier Development Council certification and prestigious NMSDC Corporate Plus designation.
Republica Havas Group earns 2023 Business of the Year Award from South Florida Business Journal
Republica Havas Group, a communications company that includes agencies Republica Havas and Republica Havas Health, has been named a 2023 Business of the Year (BOTY) by South Florida Business Journal (SFBJ). Now in its 26th year, the annual award commemorates South Florida-headquartered companies that build the region’s economy through solid business practices, dedication to the community, and financial growth.
AMIGOS FOR KIDS and Republica Havas present new campaign
On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4
Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations.
Fors Marsh Acquires Brunet-García
Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach
MaGO PR to lead PR Campaigns for the Presidio Trust Communications
The Presidio of San Francisco, one of America’s most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio’s many amenities, including summer programs and events and activities around the park.
The Hispanic Growth Engine Post Pandemic
A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy. By Roberto Orci
3 Challenges and Opportunities for Hispanic PR and Marketing in 2023
Brands seeking to engage with the Hispanic or Latino community have a growing number of opportunities to show up authentically as partners and advocates. However, to do so, they also must gain a clear understanding of the challenges ahead and create a strategic plan that accurately reflects the reality of today’s youngest and most digitally-engaged demographic cohort. By Yaneiza Echezarraga
PR in Puerto Rico: Differences & Similarities! Why The Need for A License? [PODCAST]
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues.
HPRA USA announces 2023-2025 Board of Directors
The Hispanic Public Relations Association (HPRA) announced its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators.
OnePlus selects Chemistry Cultura as Hispanic AOR
OnePlushas selected Chemistry Cultura as its first-ever Hispanic communications agency of record. The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market.
