Business

Understanding how audiences connect with news media ahead of the 2024 U.S. elections

2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.

Saved by Lionel Messi: Documentary reveals how grandmother survived Hamas attack by mentioning Messi’s name. 

Esther Cuño, a 90-year-old Argentinian, was forced into posing for a viral picture with Hamas gunmen amid the destruction of her community in Nir Oz.  Eight of her extended family members were abducted to Gaza. Esther claims that mentioning she hailed from the same country as Lionel Messi spared her life. Her narrative is featured in a new Spanish-language documentary about the Hamas attacks of October 7, 2023.

Americans’ Top Policy Priority for 2024: Strengthening the Economy [REPORT]

As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year.

How audience measurement innovation benefits the media industry

The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. They also present opportunities for both buyers and sellers to better understand how content—and ads—are performing.

TELEMUNDO LAUNCHES DECISIÓN 2024,

NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners.

Music with Substance , by the numbers – Residente’s “313”

The always controversial Puerto Rican rapper from Calle 13, “Residente” has released a new album under the moniker “Las Letras Ya No Importan” (Letters No Longer Matter), but even the title ironically conveys his unique style and original approach to music.  By Luis Miguel Messianu- President-CCO- MEL

What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022's midterms — is familiar territory. However, what's decidedly not familiar is the digital advertising reality in which this year's campaigns must operate.

Multicultural Marketing in 2024: Change is Here, Opportunity Awaits  [REPORT]

The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers in multicultural marketing and multicultural consumer research, aiming to understand how they are strategically navigating the current landscape.

National Puerto Rican Day Parade launches 2024 Scholarship Program

The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2024 National Scholarship Program.  

ACA Marketing marks milestone: Over 150 Out-of-Home Latin Music Campaigns Across Six Continents in 2023

The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies.

A Stronger Nation: New Federal Data Show More Adults Earning College Degrees

Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value.

The Ins and Outs Of Election 2024 Audience Targeting

Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.

The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students

The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.

How Can We Return So Much Support and Love?

I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and HMC. It should be me thanking all of you for being out there and being part of the industry conversation.  Gene Bryan - CEO / HispanicAd

HispanicAd celebrates 25th Anniversary of Service

25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

Enrique Iglesias and Infuencer Media join force

Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal. Influence Media and Iglesias are partnering on the rights management of his pre-2021 recorded music rights including his independent masters and the Universal recorded music royalties along with Name, Image, and Likeness ("NIL") rights to expand future licensing opportunities.

Records of Trailblazing Latino Journalist Association Find Home at USC Libraries

The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century.

BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]

This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.

Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales

Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.

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