News
The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
Holiday Retail Survey [REPORT]
2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the realities of the economy and the desire to celebrate.
“Advertising that sells”
"Advertising that sells”. David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". He attributed the success of his campaigns to meticulous research into consumer habits.”
The Hidden Cost of an Empty Marketing Chair
“We’ll manage without a CMO for a few months. The CEO can oversee marketing temporarily. How much damage could six months really do?”
Casanova//McCann launches “CORRIDOS RESCUE CORRIDOS,” in support of LGBTQ+ YOUTH
Singer-songwriter Ivonne Galaz, known as the first woman to perform corridos tumbados, in partnership with creative agency Casanova//McCann, DLuna Music, and Universal Music Publishing Group, presents the powerful corrido “Nadie Sabe” , a musical piece inspired by a reality many are unaware of: 40% of homeless youth in the United States identify as LGBTQ+, and 17% are Latino.
How today’s consumers are spending their time and money [PODCAST]
People are spending more of their time alone and online. Gen Zers don’t feel financially secure but are willing to splurge. In their search for value, shoppers are buying smaller pack sizes or lower quantities of their preferred brands.
Mid-market marketers are turning to AI to gain a competitive edge as strong winds to growth prevail
A new study by WARC and Intuit Mailchimp presented by LIONS Advisory reveals marketing teams in mid-market companies are in transition in how they are leveraging AI as an “equalizer” that enables them to amplify their impact and give them a competitive edge.
Americans have mixed feelings about AI summaries in search results
Many search engines like Google or Bing now use artificial intelligence (AI) to provide users with short answers or overviews at the top of the page that are separate from traditional search results.
News Influencers Fact Sheet
News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media. Explore the patterns and trends below. 28% of Hispanics get their news from news influencers on social media.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Manny Ruiz named CEO of Minivela
Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer.
Marketing mix modeling has come a long way from the traditional approaches many of us remember.
Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor on your business outcomes. By Nick Smith
Canela Media launches “Canelitas”
Canela Media announced the launch of CANELITAS, a new short-form content destination debuting in November 2025 on Canela.TV. Designed for today’s audiences, CANELITAS delivers quick, engaging entertainment through micro-episodes featuring some of Canela Media’s most popular titles and beloved classics.
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
AM/FM radio and podcasts are “Touchpoints” [VIDEO]
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Noticias Telemundo Wins 2025 Walter Cronkite Award For Excellence In Political Journalism
Noticias Telemundo has been recognized with a 2025 Walter Cronkite Award for Excellence in Political Journalism for its primetime news special “100 Días de Trump.” The special, which aired in March, took an in-depth look at President Donald Trump’s first 100 days in office.
Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only done ‘a little’ shopping or haven’t started yet. This means now is a pivotal window for advertisers to reach this key segment before they finalize lists and check out.
Back to basics: the timeless power of drama
After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. By Andrea Salas - VP, Content & Production | Executive Producer & Showrunner
Canela Media Accelerates Growth in 2025 with Innovation, Scale, and Hispanic Audience Leadership
Canela Media announced that it will head into 2026 in a position of strong leadership due to the many advancements and successes the company has experienced over the last year continuing to lead the U.S. Hispanic media landscape with breakthrough innovation, record audience growth, and award-winning data precision. As the company closes a milestone year, it reinforces its position as a top destination for brands seeking scale, performance, and measurable outcomes.
