The Hispanic Public Relations Association (HPRA) is awarding 2004 scholarships in the amount of $1,000 to eligible Southern California students. The deadline for students to apply for award consideration is Monday, May 31, 2004.
Education
Promotion Marketing Association Certification Program.
The Promotion Marketing Association (PMA) announced today the establishment of a certification program for those involved in the promotion and integrated marketing industries. The Certified Promotion Marketing Professional (CPMP) program recognizes individuals in the field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the promotion and integrated marketing discipline.
NHCC & Florida Int’l University Form Alliance.
NHCC President and CEO Carlos Soto and Joyce J. Elam, Executive Dean of the College of Business Administration and Chapman Graduate School of Business at Florida International University, announced that their organizations have entered into a partnership to explore value-based projects that will capitalize on the complimentary skills and assets of both entities.
Workshop Prepares Hispanic Students For College Entrance.
In the past ten years, the Hispanic population increased by at least 58 percent, but only 11 percent of them graduated from college, compared to 29 percent of non-Hispanics. Addressing this issue, the National Association of Hispanic Publications Inc. Annual Convention will host a workshop on college entrance preparation on Saturday, March 20 from 2:00 p.m. to 3:30 p.m.
Univision KLUZ-TV, Ford & Scholastic Books Encourage Reading in New Mexico.
Students at Longfellow Elementary School, Albuquerque’s Dual Language Fine Arts magnet school, logged more than 73,000 pages of grade appropriate reading material as they competed for awards in conjunction with Todos a Leer, a reading initiative produced by Entravision Communications KLUZ-TV Univision New Mexico and the Ford Motor Company.
Commemorating Tejano Heroes Of The Alamo.
TexasTejano.com, a San Antonio, Texas based research, marketing and publishing company, in conjunction with the Alamo Legacy & Missions Association (ALMA), announced that they kicked-off Texas History Month by debuting a commemorative poster entitled “Tejano Heroes of the Alamo” during a celebration ceremony on March 5 in front of the Alamo.
