The Promotion Marketing Association (PMA) announced today the establishment of a certification program for those involved in the promotion and integrated marketing industries. The Certified Promotion Marketing Professional (CPMP) program recognizes individuals in the field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the promotion and integrated marketing discipline.
Education
NHCC & Florida Int’l University Form Alliance.
NHCC President and CEO Carlos Soto and Joyce J. Elam, Executive Dean of the College of Business Administration and Chapman Graduate School of Business at Florida International University, announced that their organizations have entered into a partnership to explore value-based projects that will capitalize on the complimentary skills and assets of both entities.
Workshop Prepares Hispanic Students For College Entrance.
In the past ten years, the Hispanic population increased by at least 58 percent, but only 11 percent of them graduated from college, compared to 29 percent of non-Hispanics. Addressing this issue, the National Association of Hispanic Publications Inc. Annual Convention will host a workshop on college entrance preparation on Saturday, March 20 from 2:00 p.m. to 3:30 p.m.
Univision KLUZ-TV, Ford & Scholastic Books Encourage Reading in New Mexico.
Students at Longfellow Elementary School, Albuquerque’s Dual Language Fine Arts magnet school, logged more than 73,000 pages of grade appropriate reading material as they competed for awards in conjunction with Todos a Leer, a reading initiative produced by Entravision Communications KLUZ-TV Univision New Mexico and the Ford Motor Company.
Commemorating Tejano Heroes Of The Alamo.
TexasTejano.com, a San Antonio, Texas based research, marketing and publishing company, in conjunction with the Alamo Legacy & Missions Association (ALMA), announced that they kicked-off Texas History Month by debuting a commemorative poster entitled “Tejano Heroes of the Alamo” during a celebration ceremony on March 5 in front of the Alamo.
NYU Offers Multicultural Marketing Class.
New York University’s (NYU) Center For Marketing will offer a multicultural marketing class entitled “Marketing to the New Majority: How to Reach the Multicultural Consumer,” in an intensive 1 ½ day format on Friday, April 16, 2004.
Latinos Are Optimistic About Schools & Education.
Hispanics support the use of standardized testing and are less likely than African Americans to say such tests are biased against non-white students, according to a new comprehensive survey of Latino attitudes toward education. In general, Latinos offer positive views of their local schools, teachers and educational institutions, and Latino parents say they are active in their child’s school and involved in their education. But the survey also reveals their concerns that the educational system does not always treat Latino students fairly. Substantial numbers of Latinos, for example, worry that Hispanic students lag behind other children because teachers are unable to bridge the cultural divides in their classrooms, according to the survey released by the Pew Hispanic Center and the Kaiser Family Foundation.
El Poder de Saber @ Telemundo.
Telemundo announced it will launch “El Poder de Saber”, a PSA campaign that encourages Hispanics to learn more and get informed about issues that can help them in their daily lives. “El Poder de Saber” was created for Spanish-language viewers as a sister campaign to NBC’s Emmy and Peabody Award winning campaign “The More you Know” and it will launch January 14, 2004 during Telemundo’s broadcast of “Al Rojo Vivo”.
