New York University’s (NYU) Center For Marketing will offer a multicultural marketing class entitled “Marketing to the New Majority: How to Reach the Multicultural Consumer,” in an intensive 1 ½ day format on Friday, April 16, 2004.
Education
Latinos Are Optimistic About Schools & Education.
Hispanics support the use of standardized testing and are less likely than African Americans to say such tests are biased against non-white students, according to a new comprehensive survey of Latino attitudes toward education. In general, Latinos offer positive views of their local schools, teachers and educational institutions, and Latino parents say they are active in their child’s school and involved in their education. But the survey also reveals their concerns that the educational system does not always treat Latino students fairly. Substantial numbers of Latinos, for example, worry that Hispanic students lag behind other children because teachers are unable to bridge the cultural divides in their classrooms, according to the survey released by the Pew Hispanic Center and the Kaiser Family Foundation.
El Poder de Saber @ Telemundo.
Telemundo announced it will launch “El Poder de Saber”, a PSA campaign that encourages Hispanics to learn more and get informed about issues that can help them in their daily lives. “El Poder de Saber” was created for Spanish-language viewers as a sister campaign to NBC’s Emmy and Peabody Award winning campaign “The More you Know” and it will launch January 14, 2004 during Telemundo’s broadcast of “Al Rojo Vivo”.
