Business
The Working Future: More Human, Not Less [REPORT]
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the course of the coming century would reduce the workweek to 15 hours. Nikola Tesla echoed this sentiment in 1935, when he predicted that robots would replace most human labor in the next hundred years.
ANA and IRG team up on new CMO Leadership Program
The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth.
Hispanic Marketing Council honors Kellogg’s as the 2022 Marketer of the Year
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart.
Two of the biggest Spanish-language media companies in the world are now officially united in fiscal matrimony.
Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. By Adam R. Jacobson
Six Hispanic Healthcare Insights for Successful In-Culture Marketing
As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher than non-Hispanics.
Performance marketing seeks to divide, branding seeks to unite
Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices. By Nigel Hollis
2022 – A New Era for Retail
Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing for the changes on the horizon.
Behind Billions of Lost TV Impressions
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most]
Better together: Panel + big data sets offers unprecedented insights into consumers
Choice has never been as abundant across the media landscape as it is today, and consumers are actively engaging with the platforms and channels that most appeal to them. The expanse of choice amplifies the industry’s need for accurate measurement—given that advertisers, publishers and agencies seek to attract, engage and measure engagement regardless of where consumption happens.
Multicultural marketing: Lessons from the past in predicting the future
Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). In this spirit, those who were once seen as commodities in the American dream were increasingly seen as valuable contributors to it, introducing new foods, clothing, and arts, and increasingly viewed as a potent economic force in their own right (Williams-Sanchez, 2021). Companies responded with total market approaches, though the promise of integrating diverse segments into the totality of marketing efforts, was never fully realized (Morse, 2021). Worse still, the multicultural ethos triggered a backlash from those seeking to retain white hegemony (Morse, 2018; Ulver & Laurell, 2020).. By Amy Huber, Doctoral Student - Florida State University, School of Communication
Martínez-Bonilla named SVP & Partner at C+R Research
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.
Hybrid Has Become the Dominant Work Model for Global Knowledge Workers
Location and Schedule Flexibility Is the Expectation and Increasingly the Norm for Global Knowledge Workers
Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation
Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.
Multicultural Marketing Investments Expected To Grow In 2022
As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. By Isaac Mizrahi - Co-President of ALMA
Performance media and marketing: An expanding playground for brands [REPORT]
While performance media will be unlikely to influence a major purchase decision on its own, it works incredibly well for short-term impulse purchases – and brands can leverage these moments to build long-term brand value.
Biggest and Smallest Wealth Gaps by Race/Ethnicity
Some key factors driving the racial wealth gap include unequal access to higher education and employment for minorities, as well as residential segregation that still persists.
Direct Mail Still Leads in ROI by a Wide Margin
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study.
How Americans Watch TV [REPORT]
In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for abandoning traditional TV service, how much they spend each month on cable and/or streaming subscriptions, and more.
Micro Cultural Insights Yield Hyper Engaged Audiences, Higher Conversion Rates [PODCAST]
In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.
Embrace the “Netaverse”
While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony. by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma
