Business
Martínez-Bonilla named SVP & Partner at C+R Research
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.
Hybrid Has Become the Dominant Work Model for Global Knowledge Workers
Location and Schedule Flexibility Is the Expectation and Increasingly the Norm for Global Knowledge Workers
Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation
Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.
Multicultural Marketing Investments Expected To Grow In 2022
As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. By Isaac Mizrahi - Co-President of ALMA
Performance media and marketing: An expanding playground for brands [REPORT]
While performance media will be unlikely to influence a major purchase decision on its own, it works incredibly well for short-term impulse purchases – and brands can leverage these moments to build long-term brand value.
Biggest and Smallest Wealth Gaps by Race/Ethnicity
Some key factors driving the racial wealth gap include unequal access to higher education and employment for minorities, as well as residential segregation that still persists.
Direct Mail Still Leads in ROI by a Wide Margin
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study.
How Americans Watch TV [REPORT]
In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for abandoning traditional TV service, how much they spend each month on cable and/or streaming subscriptions, and more.
Micro Cultural Insights Yield Hyper Engaged Audiences, Higher Conversion Rates [PODCAST]
In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.
Embrace the “Netaverse”
While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony. by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma
2022 Trust Barometer [REPORT]
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.
A comprehensive guide to brand equity and growth [REPORT]
Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow.
Build trust in diversity, equity, and inclusion commitments
Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And how might this change going forward?
Retail predictions for 2022 [PODCAST]
Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better.
Addressing the unprecedented behavioral-health challenges facing Generation Z
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health advisory on December 7, 2021, to address the “youth mental health crisis” exacerbated by the COVID-19 pandemic.
C-Suite Outlook 2022: Reset and Reimagine [REPORT]
Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities?
Beware the Streetlight Effect
The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
5 keys to a successful digital marketing transformation [REPORT]
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
Estrella Media signs multi-year Nielsen Local TV Measurement agreement
Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.
