Business

A survey of teachers who instruct American middle and high school students finds that digital technologies are impacting student writing in myriad ways and there are significant advantages from tech-based learning.

It may not be the $3 billion or so that TV stations get in ad revenues from political advertising in major election years, but ad revenues surrounding the Affordable Care Act – which becomes law in 2014 — may generate some $500 million in the coming months, according to a survey from Kantar Media.

Univision Communications, Inc. announced the promotion of Ruth Gaviria to the position of executive vice president of Corporate Marketing. The announcement was made today by Kevin Conroy, president of Digital and Enterprise Development at Univision Communications, Inc. who also oversees the Company’s Corporate Marketing and Research functions.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

   Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference.  Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the lack of inclusion in the ad industry. ADColor has taken advantage of the Extreme Guilt that Madison Avenue and the US Mainstream Ad Industry have in not hiring more minorities to work in advertising.

Younger Americans—those ages 16-29—exhibit a fascinating mix of habits and preferences when it comes to reading, libraries, and technology. Almost all Americans under age 30 are online, and they are more likely than older patrons to use libraries’ computer and internet connections; however, they are also still closely bound to print, as three-quarters (75%) of younger Americans say they have read at least one book in print in the past year, compared with 64% of adults ages 30 and older.

As the demand for skilled workers continues to grow, a new report released by Lumina Foundation shows that the rate of college attainment is steadily improving across America. Unfortunately, the pace of progress is far too modest to meet future workforce needs. The report also finds massive and ongoing gaps in educational achievement – gaps tied to race, income and other socioeconomic factors – that must be addressed.

Did you know that 21% of US adults have at least one tattoo? In addition, 21% of Americans say they would go without sex for a whole year in order to maintain access to the Internet. Now I don’t have a tattoo, but I am part of the 21% of Hispanics who have an associate degree or higher. And 21%… is not enough. By Eric Melchor

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation’s service.

We will be back on Tuesday May 28, 2013

This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

A record seven-in-ten (69%) Hispanic high school graduates in the class of 2012 enrolled in college that fall, two percentage points higher than the rate (67%) among their white counterparts,1 according to a Pew Research Center analysis of new data from the U.S. Census Bureau.

The report from the Census Bureau on the diversifying American electorate in 2012 confirms an historic turnout milestone first noted last December by the Pew Research Center, but undercuts a number of other widely-reported demographic analyses of last year’s presidential vote.

About two in three eligible blacks (66.2 percent) voted in the 2012 presidential election, higher than the 64.1 percent of non-Hispanic whites who did so, according to a U.S. Census Bureau report released today. This marks the first time that blacks have voted at a higher rate than whites since the Census Bureau started publishing statistics on voting by the eligible citizen population in 1996.

While students around the country were studying for finals, students from the Center for Hispanic Marketing Communication (HMC) at Florida State University (FSU) were on an eight-hour drive from Tallahassee to Miami to attend this year’s AHAA Thinking Under the Influence conference.