Columbus Day is the annual U.S. commemoration of Christopher Columbus’s landing in the New World (at San Salvador island, also known as Waitling Island, today part of the British Bahamas) on October 12, 1492.
Business
24 Million Latinos are eligible to Vote. [REPORT]
A record 24 million Latinos are eligible to vote in the 2012 presidential election, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. This is up by more than 4 million, or 22%, since 2008, when 19.5 million Latinos were eligible to vote.
Spanish Language advertising in 2012 Election lagging.
The United States Hispanic Chamber of Commerce (USHCC) issued a new report as part of the Speak Our Language project that found Spanish-language advertising continues to represent a relatively small fraction of election advertising spending, even in the states with the largest and most electorally-significant Hispanic populations.
Hispanic Student Enrollment Hits New Milestones, according to Pew Hispanic Center [INSIGHT]
In 2009, young Latinos told us that education is a crucial pathway to success (Tr3s Loteria Study) – and now, they are proving their dedication to this sentiment and becoming more educated than ever. Released last month, just before another school year began, a new Pew Hispanic Center study reported that the numbers of Hispanics enrolled in public schools have reached new highs and that Latinos are entering college in record numbers. Insight Tr3s
Remembering 9.11.2001
We at HispanicAd.com ask you to take a moment and reflect on the occurrences of this day, the changes in our lives and our future.
Networks Struggle to Appeal to Hispanics.
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
Duany appointed Director of Cuban Research Institute at FIU.
Along with his appointment at CRI, Duany also will serve as an anthropology professor in the Department of Global and Sociocultural Studies within the School of International and Public Affairs.
Hispanic Student Enrollments reach New Highs in 2011. [STUDY]
For the first time, the number of 18- to 24-year-old Hispanics enrolled in college exceeded 2 million and reached a record 16.5% share of all college enrollments. Hispanics are the largest minority group on the nation’s college campuses, a milestone first achieved last year (Fry, 2011).
Univision is right and you Mr. Goetz are an Idiot.
Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).
According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won’t give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it’s “important that they make an informed decision.”
To read more on HispanicAd.com El Blog
Will the Multicultural Movement (BUCKET) survive?
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
