Business

In 2009, young Latinos told us that education is a crucial pathway to success (Tr3s Loteria Study) – and now, they are proving their dedication to this sentiment and becoming more educated than ever. Released last month, just before another school year began, a new Pew Hispanic Center study reported that the numbers of Hispanics enrolled in public schools have reached new highs and that Latinos are entering college in record numbers. Insight Tr3s

We at HispanicAd.com ask you to take a moment and reflect on the occurrences of this day, the changes in our lives and our future.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

Along with his appointment at CRI, Duany also will serve as an anthropology professor in the Department of Global and Sociocultural Studies within the School of International and Public Affairs.

For the first time, the number of 18- to 24-year-old Hispanics enrolled in college exceeded 2 million and reached a record 16.5% share of all college enrollments. Hispanics are the largest minority group on the nation’s college campuses, a milestone first achieved last year (Fry, 2011).

Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).

According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won’t give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it’s “important that they make an informed decision.”

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The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

A majority of technology stakeholders polled in a Web-based survey anticipate that higher education in 2020 will be quite different from the way it is today. They said university-level education will adopt new methods of teaching and certification driven by opportunity, economic concerns and student and parent demands.

News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC

A webinar covering Latinos’ important and growing influence on US politics will be the topic of discussion during Business Wire’s July 17 FREE webinar, The Influence of Hispanic Voters on This Year’s National Elections.

HispanicAd.com wishes you and your family a safe and enjoyable 4th of July holiday.

We will return on Thursday July 5, 2012.