Business

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

We asked you to vote on which of five iconic American figures should be memorialized in a new biographical portrait by Robert Weingarten, a noted photographic artist. After more than 11,000 votes cast, the winner is…Celia Cruz! Each historical figure brought a different set of ideas to the discussion, and worthy arguments were made for each of them. The Queen of Salsa resonated with a clear majority of the voters, representing a multifaceted story of immigration, music, and entertainment.

We at HispanicAd.com want to thank the team at Eventus for asking us to help get the word out to our readers.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

HispanicAd.com bestowed to Roberto Orci, our first Liderazgo Award for demonstrating ‘Game Changer’ Leadership in the service of our Industry.

HispanicAd.com announced the winners of the 2012 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Winners of the HispanicAd.com 2012 Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Cesar Conde – President of Univision Networks was honored by his peers in receiving the 2012 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Lisa Torres – President of ZO Multicultural was honored by her peers in receiving the “HispanicAd.com 2012 HispanicAd.com ‘Media Planning Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

For the second time, Alex Lopez Negrete – President/CEO/CCO of Lopez Negrete Communications was honored by his peers in receiving the 2012 HispanicAd.com ‘Advertising Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Roberto Saucedo – Creative Director of Dieste was honored by his peers in receiving the 2012 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Luis Albertini posthumously received one of the Hispanic advertising industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by AHAA, the Voice of Hispanic Advertising. The founder of Spanish Advertising and Marketing Services (SAMS) is being honored for his role in the birth of Spanish-language advertising.

The holiday of Cinco De Mayo, The Fifth Of May, commemorates the victory of the Mexicans over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, but is also celebrated in other parts of the country and in U.S.cities with a significant Mexican population. It is not, as many people think, Mexico’s Independence Day, which is actually September 16.