Business

As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

The Tejano Monument, a multi-statue monument honoring the contributions of Texas early Spanish-Mexican settlers and their descendants, was unveiled on the south lawn of the Texas Capitol grounds before local and state community and legislative leaders, including Texas Governor Rick Perry, Lt. Governor David Dewhurst, and Texas Supreme Court Justice Eva Guzman. The unveiling marks a 12-year effort by Hispanic business, education, and community leaders to honor early Spanish and Mexican pioneers that are seldom mentioned in Texas history. The monument is the largest of its kind on any state capitol grounds in the U.S. and will be seen by the more than one million people who visit the Texas State Capitol each year.

By Jose Villa / Sensis We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population — the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence.

HispanicAd.com in conjunction with the Association of Hispanic Advertising Agencies (AHAA)has named the 2012 Judges for the HispanicAd.com Account Planning Excelencia Awards competition.

HispanicAd.com in conjunction with the Association of HispanicAdvertising Agencies (AHAA) has named the 2012 Judges for the HispanicAd.com Media Planning Excelencia Awards competition,

Treasurer of the United States Rosie Rios joined Resident Commissioner Pedro Pierluisi and Secretary of State Kenneth McClintock at the El Portal Rain Forest Visitor Center in Puerto Rico to celebrate the release of the El Yunque National Forest quarter. The coin’s reverse (tails side) depicts a Coqui tree frog sitting on a leaf and a Puerto Rican parrot behind an epiphyte plant with tropical flora in the background.

The Hispanic Public Relations Association, Los Angeles Chapter (HPRA), announced the call for entries for the HPRA Scholarship Program which to date, has awarded $250,000 to assist students with tuition or related school expenses.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

It has been a while since I approached all of you through El Blog at HispanicAd.com. There are reasons.  We accept them, have come to terms with them and own them. We are invigorated by our engaged readers, exclusive blue-chip list of US Hispanic clients and all of our colleagues in the Industry that support the contributions we bring forth to helping inform and promote the US Hispanic advertising, marketing, public relations and media Industries.

LULAC announced the strategies to increase the Latino voter registration and turnout; as well as the efforts to defend the rights of Latino voters across the country. In partnership with these two national grassroots organizations, LULAC discussed the issues that are motivating Latino voters, and how Latino voters are reshaping the electoral map.

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

The Digital Textbook Playbook is a guide to help K-12 educators and administrators begin building rich digital learning experiences for students in districts across the country. DOWNLOAD Playbook Here.