A significant percentage of Latino voters in key battleground states are either undecided or still open to persuasion in the presidential contest, according to a survey released by The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund.
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Telemundo conducts Biometric Study during Presidential Debates.
Presidential candidates Barack Obama and John McCain can engage and attract Latino voters inside and outside of their respective parties by focusing on several well-defined issues and messages, according to results of breakthrough biometric testing during the first Presidential Debate on Sept. 26.
Ad Spending on Global Economic issues soars to nearly $21 Million.
In its ongoing analysis of 2008 campaign dollars spent on global economic issues, Kearsarge Global Advisors (KGA), a Washington, D.C.-based government affairs and communications firm, today released its second report in a series devoted to the topic. So far in 2008, $20,826,032 have been spent on 55,019 spots in 33 states, along with minimal national cable placements.
The Candidates: In a Word
In the latest survey by the Pew Research Center for the People & the Press (a national survey of 2,509 voters interviewed Sept. 9-14) registered voters were asked what one word best describes their impression of the candidates for president and vice president.
What’s Different About Marketing to Hispanics?
If one were to use uniform marketing efforts and ideas across the globe it would not be reasonable to expect them all to be successful or accepted among all groups of people. Differences in culture, values, behaviors, and what is “attention-grabbing” varies among people and areas of the world. These differences can create barriers between people that are sometimes hard to overcome if they are not properly understood. With that being said, using uniform marketing techniques and ideas for everyone in every place is not the best way to go about targeting different markets.
