Hispanic Market Pro (HMP) will host a nationally broadcast webinar next Thursday through its Hispanic Market University (HMU) on how advertisers can achieve new successes by working with Hispanic celebrities.
Business
More Students Than Ever Before Earn College Board’s National Hispanic Recognition.
More than 4,500 Hispanic high school seniors have been recognized by the College Board’s National Hispanic Recognition Program (NHRP)—1,100 more students than the previous year. Students and their schools received notification of their status in October.
Nielsen Monitor-Plus Industry Spotlight: Political Advertising.
As the 2005 U.S. elections are approaching, Nielsen Monitor-Plus takes a closer look at political advertising for recent months and some of the local campaigns throughout the country.
TV, Radio, Print Play Politics As Usual.
Results of the previous elections this month are in, but analysts are still fighting over the advertising returns. Which medium was the 2005 political kingmaker: radio, TV, or print? It was probably a combination of all three media that played key roles in this year’s elections, and reaped record political ad dollars in the process.
Viva Mexican Food: Real Mexican Recipes Available for First Time!
Ethnic food gets turned on its ear with the release of the cookbook, Viva Mexican Food! These are the recipes of Martha Gonzalez Franco originally from Veracruz who currently lives in Mexico City.
Political Television Ad Spending Sets Record For ‘Off Year’ Elections.
After some of the most hotly contested “off year” political races in history, TNS Media Intelligence/CMAG announced that 2005 political and issue advertising on television reached a record $515 million for an “off year” election season. In gubernatorial and mayoral elections from New Jersey and Virginia to New York City and Los Angeles, candidates increasingly turned to television advertising to communicate their messages and gain recognition.
Latin Chic: Entertaining With Style and Sass.
Latin Chic: Entertaining with Style and Sass captures the best pan-Latin flavors and the unique spirit of Latin entertaining. Picture high heels, sexy women, handsome hombres, salsa music, exotic cocktails and irresistible food. Playful and practical, Latin Chic follows effervescent journalists Carolina Buia (Venezuelan) and Isabel González (Cuban-American) as they host parties in fabulous locations across Latin America.
Latinos More Likely To Attend The Largest Public High Schools.
Hispanic teens are more likely than blacks and whites to attend public high schools that have the most students, the highest concentrations of poor students and highest student-teacher ratios, according to a new Pew Hispanic Center analysis. The findings came in one of three studies released today by the Center that examined youths in high schools and colleges.
Hispanic Market Pro Launches Weekly Professional Development Webinars For Marketers.
Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) have partnered to introduce Hispanic Market Pro (HMP), a service that provides Hispanic marketers with cost-effective, professional development Webinars led by the industry’s top talents.
Parents Concerned About Internet Usage In The Classroom.
While many schools have strengthened their computer security, parents across America are concerned about inappropriate content and information theft when their kids log on in the classroom, The Conference Board and TNS report.
CFHC Launches Effort To Helps Parents Talk With Kids About Sex.
On Monday, October 10, The California Family Health Council, Inc. (CFHC) launched Talk With Your Kids, a new effort to keep kids healthy and safe by helping parents talk with their children about sex.
