Business

La Agencia de Orcí & Asociados will be teaching their annual University of California Los Angeles (UCLA) college-level course as part of 2006 Spring UCLA Extension curriculum. “Marketing and Advertising Effectively to the Latino Consumer,” one of the few courses of its kind offered in the U.S., has been a part of the UCLA Extension program for over two decades.

May 5, 1862, marks the Mexican army’s victory over the French invaders at the Battle of Puebla. In the United States, the celebration of this victory has come to be known simply as “Cinco de Mayo.” Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture.

Ken Deutsch Media Director of Grupo Gallegos was honored by his peers with the “HispanicAd.com 2005 Media Planning Executive of the Year” award at the Association of Hispanic Advertising Agencies bi-annual conference in Los Angeles, California on Thursday April 6, 2006.

HispanicAd.com announced the winners of the 6th Annual Excelencia Media Planning Awards at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) 20th semi-annual conference entitled AHAA Knows Latinos. HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan,” and the Media Executive of the Year. The annual Excelencia award winners were selected by industry leaders and peers from among media plans submitted by more than 60, a record number, of Hispanic agencies.

One night in the 1880’s, a man named Cesario Chavez crossed the border from Chihuahua, Mexico, to El Paso, Texas. He was fleeing the hardships of his homeland to make a better life in the United States for his family. Decades later, his grandson, Cesar Chavez, would make a stand in the fields of California to fight for a better life for all farm workers.

A new report by the National Council of La Raza (NCLR) examining the impact of the No Child Left Behind Act (NCLB) on English language learners (ELLs) concludes that while the law has not been implemented adequately, it holds considerable promise for closing the achievement gap between ELLs and other students.

The National Association of Hispanic Publications Foundation is partnering with the Smithsonian’s National Museum of Natural History to co-sponsor a paid summer internship for a student who wishes to gain journalism experience with a focus on Latino issues.