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This late surge in advertising was led by two anti-Kerry or pro-Bush groups—Swift Boat Vets and POWs for Truth and Progress for America Voter Fund—which together spent $23 million. Much of their money went to key battleground states including Ohio, which received at least $6.6 million in advertising expenditures and ultimately won Bush the election.

More than 7.6 million Latinos went to the polls in the national elections of 2004, increasing their voter participation by more than 1.6 million over the 2000 presidential election, according to preliminary results of a turnout study conducted by the William C. Velasquez Institute (WCVI) on Election Day.

U.S. political advertising spending for 2004 is projected to exceed $1.45 billion, according to data released by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.

I wrote this article on Sunday without the knowledge of who will have won the election. Regardless of who wins (and if there is a clear “winner” at all), there will certainly have been one of the largest voter turnouts of the last 20 years and I think that this fact is a direct result of the Web.

The National Council of La Raza (NCLR) hailed two historic milestones for the Latino community coming out of the 2004 election. First, an unprecedented number of Latinos went to the voting booth on Tuesday. At least seven million Latinos and perhaps as many as 9.6 million turned out to vote, representing a dramatic increase from the 2000 presidential election. Second, for the first time ever, there will be two Latinos in the United States Senate, ending a nearly 30-year-old drought for Hispanic representation in that body.

Don’t criticize if you do not vote when you have the right to do so. Having the right and not voting is a real shame. When millions of immigrants in the USA would be honored to have that right and cannot. Don’t throw away you vote by not voting. HispanicAd.com

Just days before the election, the Hispanic Alliance for Career Enhancement (HACE) released the results of their “Latino Professional Pulse – October 2004,” a national survey of 475 Latino professionals regarding their work life, economic sentiment, political leanings, and investments.

A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%), while the race is a dead heat in Ohio (47.1% to 47.1%).

The Smithsonian’s National Museum of American History will explore the life of legendary Cuban-born singer Celia Cruz (1924 – 2003) and her impressive career with “Azucar! The Life and Music of Celia Cruz,” a new exhibition slated to open in May 2005.

Spanish has taken a clear lead over French as the language Americans are most likely to study in school, according to a recent study by Opinion Research Corporation.

At the Omni Colonnade Hotel, with the microphones set, the cameras rolling and an audience of over fifty people, including many Hispanic Media Journalists, waiting at the set of the Political Forum Tuesday night, the missing components were the two Political Parties’ representatives including the invited vice presidential candidates.