Business

To better serve the US Hispanic advertising community, HispanicAd.com has launched Profiles.
“A unique section on our site, which allows ad agencies, pr shops and other non-media oriented companies serving the US Hispanic Market to profile their companies,” stated Manny Ballestero VP & General Manager of HispanicAd.com, “HispanicAd.com will donate a portion of the proceeds to the Association of Hispanic Advertising Agencies”.

The rapidly growing Hispanic voter-base is becoming a powerful constituency in the U.S. political landscape, greatly influencing pivotal races around the country. According to the U.S. Hispanic Leadership Institute, out of 40 million Hispanics in the U.S., 16 million Hispanic citizens are eligible to vote in the upcoming 2004 Presidential election and 8.8 million of those are projected to be registered by Election Day.

To demystify the U.S. Hispanic population and this community’s growing political influence, Univision Communications Inc. announced the release of an interactive CD-Rom providing insight into the U.S. Hispanic Voting behavior. The CD-Rom, entitled “The Hispanic Vote Tool Kit” is designed to inform politicians and media advisors about the growing Hispanic electorate and its significance. The CD-Rom is part of Univision’s campaign to aid political candidates in their pursuit of Hispanic votes and ensure that candidates and issue advertisers communicate with their Hisp

The satellite exhibition of “Latin Visions: Mexican Artists Look at Erotica” will open April 3 through April 31 at the XART Gallery at Entertianium L.L.C. Motion Picture Studio in Los Angeles. This installment will feature the work of Baja California artists: Vidal Pinto Estrada, Joly Lacarra, Julieta Bartolini, Hugo Crosthwaite, Jose Lobo, Martin Tellez, Francisco Calbello, Moises Guerrero and Labrada. All are exhibiting with over fifty artists from all parts of Mexico in May in Acapulco in the groundbreaking exhibition, “Latin Visions: Mexican Artists Look at Erotica.”

Heritage Hispanic-American Style is a rich, entertaining cultural compendium of facts that surveys the vast Hispanic culture, from its birthplace in Spain to the lands of the new world where its language, religion, and customs greatly influence two continents, in a unique bilingual format.

The Promotion Marketing Association (PMA) announced today the establishment of a certification program for those involved in the promotion and integrated marketing industries. The Certified Promotion Marketing Professional (CPMP) program recognizes individuals in the field who have met a predetermined level of training and work experience and who demonstrate a comprehensive understanding of the promotion and integrated marketing discipline.

NHCC President and CEO Carlos Soto and Joyce J. Elam, Executive Dean of the College of Business Administration and Chapman Graduate School of Business at Florida International University, announced that their organizations have entered into a partnership to explore value-based projects that will capitalize on the complimentary skills and assets of both entities.

In the past ten years, the Hispanic population increased by at least 58 percent, but only 11 percent of them graduated from college, compared to 29 percent of non-Hispanics. Addressing this issue, the National Association of Hispanic Publications Inc. Annual Convention will host a workshop on college entrance preparation on Saturday, March 20 from 2:00 p.m. to 3:30 p.m.

Students at Longfellow Elementary School, Albuquerque’s Dual Language Fine Arts magnet school, logged more than 73,000 pages of grade appropriate reading material as they competed for awards in conjunction with Todos a Leer, a reading initiative produced by Entravision Communications KLUZ-TV Univision New Mexico and the Ford Motor Company.

TexasTejano.com, a San Antonio, Texas based research, marketing and publishing company, in conjunction with the Alamo Legacy & Missions Association (ALMA), announced that they kicked-off Texas History Month by debuting a commemorative poster entitled “Tejano Heroes of the Alamo” during a celebration ceremony on March 5 in front of the Alamo.

New York University’s (NYU) Center For Marketing will offer a multicultural marketing class entitled “Marketing to the New Majority: How to Reach the Multicultural Consumer,” in an intensive 1 ½ day format on Friday, April 16, 2004.