The report from the Census Bureau on the diversifying American electorate in 2012 confirms an historic turnout milestone first noted last December by the Pew Research Center, but undercuts a number of other widely-reported demographic analyses of last year’s presidential vote.
Political
Blacks Voted at a Higher Rate than Whites in 2012 Election
About two in three eligible blacks (66.2 percent) voted in the 2012 presidential election, higher than the 64.1 percent of non-Hispanic whites who did so, according to a U.S. Census Bureau report released today. This marks the first time that blacks have voted at a higher rate than whites since the Census Bureau started publishing statistics on voting by the eligible citizen population in 1996.
The Growing Electoral Clout of Blacks is driven by Turnout – not Demographics. [REPORT]
Blacks voted at a higher rate this year than other minority groups and for the first time in history may also have voted at a higher rate than whites, according to a Pew Research Center analysis of census data, election day exit poll data and vote totals from selected cities and counties.
An Awakened Giant: The Hispanic Electorate is Likely to Double by 2030. [INSIGHT & REPORT]
The record number of Latinos who cast ballots for president this year are the leading edge of an ascendant ethnic voting bloc that is likely to double in size within a generation, according to a Pew Hispanic Center analysis based on U.S. Census Bureau data, Election Day exit polls and a new nationwide survey of Hispanic immigrants.
Latino Voters in the 2012 Election. [INSIGHT & REPORT]
Latinos voted for President Barack Obama over Republican Mitt Romney by 71% to 27%, according to an analysis of exit polls by the Pew Hispanic Center, a Project of the Pew Research Center.
2012 Ad Campaign Funding & Hispanics. [INFOGRAPHIC]
Hoy’s infographic highlights how campaign funding has reached record heights in this election and shows how the super PAC political committees have had an influence on this year’s election.
Voto Latino Ups the Star-Power for 2012 Elections.
Voto Latino, a non-partisan organization founded to register and engage young Latino voters, is at the intersection of popular culture and politics. Given 50% of all eligible Latino voters are under 40 and 33% are between 18 and 34, the organization is leveraging its celebrity roster including Rosario Dawson (Co-Founder and Chairwoman), America Ferrera, Jennifer Lopez, Jessica Alba, Pitbull, and Wilmer Valderrama to connect with Hispanic Millennials. Through the creative and effective use of celebrity voices and the latest technology to register young Latino voters, the organization is galvanizing youth to speak up and take action on policies impacting their lives. By Insight Tr3s
Social Media begins to Drive the Political Conversation.
The 2012 election is the first truly “social” presidential cycle. Candidates from major and minor parties alike are plastered all over the most popular sites, with presences on Facebook, Twitter and YouTube, not to mention Tumblr, Reddit, Quora and many others. In surveys, social network users claim social content doesn’t influence their political opinions and activity, but, according to a new eMarketer report, “The New Political Influencers: Social Media’s Effect on the Campaign Trail,” the evidence is adding up that they are wrong.
24 Million Latinos are eligible to Vote. [REPORT]
A record 24 million Latinos are eligible to vote in the 2012 presidential election, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. This is up by more than 4 million, or 22%, since 2008, when 19.5 million Latinos were eligible to vote.
Spanish Language advertising in 2012 Election lagging.
The United States Hispanic Chamber of Commerce (USHCC) issued a new report as part of the Speak Our Language project that found Spanish-language advertising continues to represent a relatively small fraction of election advertising spending, even in the states with the largest and most electorally-significant Hispanic populations.
Networks Struggle to Appeal to Hispanics.
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
Univision is right and you Mr. Goetz are an Idiot.
Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).
According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won’t give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it’s “important that they make an informed decision.”
To read more on HispanicAd.com El Blog
Will the Multicultural Movement (BUCKET) survive?
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
Campaign strategists misfire on reaching Latino voters. [INSIGHT]
News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC
