Marketing
Telemundo redefines with “EL PELOTAZO”
Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo, a dynamic and fast-paced late-night sports show premiering March 10 at midnight ET/PT. Airing live seven days a week, the new sports program offers the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s Hispanic sports fans.
We’re All Marketers Now: Putting the Customer First
"Is your entire company thinking like a marketer? It should be."
What Latino Leaders Are Saying: Key Insights from My Listening Tour
For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, and media. But this wasn’t just virtual—I’ve also been on the ground, visiting cities across the country, sitting down with executives, marketers, HR leaders, and decision-makers to hear firsthand how they are navigating the shifting corporate landscape. By Claudia Romo Edelman - Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics.
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
Nueva Network launches MACDeportes
Nueva Network Expands Nationally Syndicated Program Roaster with the addition of an ALL Female Sports Entertainment Show "MACDeportes" starting Alex Loe and Linda Cavazos.
Critical Gaps in Preventive Care for Women
A new Ipsos poll commissioned by the Alliance for Women's Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 and older looked at their experiences with and perceptions of preventive healthcare, where and how they receive their health information, and existing disparities.
Why Diverse Data Is as Critical as Diverse Media for Multicultural Audiences
U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative.
The San Francisco Giants extend their partnership with Lazer Media
The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base.
The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
TelevisaUnivision announces U.S. partnership for FIFA Club World Cup 2025
DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.
Digital Advertisers Are Finding Success in Radio
Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution model, they were able to pinpoint exactly which radio stations were moving the needle. This innovative approach not only linked radio ads to tangible online actions but also provided deep audience insights that allowed the brand to fine-tune their strategy for maximum impact. In short, radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.
Roberto Madan, a champion for Latinos at McDonald’s, passes at 100
Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J.
Watching the Super Bowl Through Bicultural Eyes: A Different Take on Hispanic Representation
Every year, there is a discussion about diversity in Super Bowl ads—who is represented, who is missing, and whether brands are truly embracing multicultural audiences. As a bicultural Hispanic, I find myself in an interesting position in this conversation. By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Super Bowl LIX Makes TV History With Over 127 Million Viewers
An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.
Recaps – From Afterthought to Strategy: Embedding Measurement Throughout the Event Marketing Lifecycle
The flow to make recaps an integral part of event strategy rather than a final checkbox. A common pushback I hear about adopting measurement for event marketing isn't about not wanting quantifiable results, but many times [sadly too often] "is it hard?" or "our client's don't really ask for it", or the best one yet: "we'll tackle it when we do the recap". Too often, measurement becomes an afterthought, relegated to post-event recaps while the demands of production and activation consume all the oxygen in the room. By Marco Lopez, MBA - Experiential & Sponsorship Measurement Expert • Integrated Marketer • Multicultural & Belonging Champion
SPORTS ADVERTISERS AND TV STREAMING PLATFORMS can win big with IN-GAME ADS
Sports fans remember the most thrilling highlights of a game — moments that last a lifetime. Building on this emotional resonance, MAGNA Media Trials and Transmit, a market-leading technology platform offering advanced TV advertising solutions, have collaborated to explore how brands can deliver unforgettable advertising experiences alongside TV streaming live sports content.
The Fall of DEI in Corporate America: How Culture Can Take the Lead
As professionals in the Hispanic market industry, we believe it’s important to share our perspective on this critical issue and provide practical recommendations to clients and the industry as a whole. By Aldo Quevedo, CEO, BeautifulBeast
The Fallout of the Venezuelan Vote: A Community at a Crossroads
As a follow-up to my previous #DecodingLatinoVoter editorial, the current political landscape has placed Venezuelan U.S. citizens—many of whom helped elect Trump—at the center of an unfolding crisis impacting their communities. The same Venezuelan American diaspora that rallied behind Trump, drawn to his anti-socialist rhetoric, now faces the consequences of his shifting policies, particularly regarding immigration protections. By Gabriela ‘Gaby’ Alcantara-Diaz, Founder and President, Semilla Multicultural
“CONSUMER TRENDS 2025”
Findasense, a Brand Experience agency, presents the Consumer Trends 2025 report, identifying six key trends that will shape the relationship between brands and consumers. These trends are not only a path to innovation but also a return to the essentials: trust, connection, and authenticity. Brands that successfully navigate this delicate balance will be better positioned to capture consumer loyalty and interest in an increasingly competitive market.
A YEAR OF GROWTH, REFLECTION, AND OPPORTUNITY
My month-long sabbatical in Madrid was a transformative experience that reignited my passion for growth. As Latin2Latin Marketing marks its 18th anniversary, this journey reinforced my vision of empowering businesses and individuals in an increasingly connected world. By Arminda "Mindy" Figueroa / Latin2Latin
