Marketing
The Fallout of the Venezuelan Vote: A Community at a Crossroads
As a follow-up to my previous #DecodingLatinoVoter editorial, the current political landscape has placed Venezuelan U.S. citizens—many of whom helped elect Trump—at the center of an unfolding crisis impacting their communities. The same Venezuelan American diaspora that rallied behind Trump, drawn to his anti-socialist rhetoric, now faces the consequences of his shifting policies, particularly regarding immigration protections. By Gabriela ‘Gaby’ Alcantara-Diaz, Founder and President, Semilla Multicultural
“CONSUMER TRENDS 2025”
Findasense, a Brand Experience agency, presents the Consumer Trends 2025 report, identifying six key trends that will shape the relationship between brands and consumers. These trends are not only a path to innovation but also a return to the essentials: trust, connection, and authenticity. Brands that successfully navigate this delicate balance will be better positioned to capture consumer loyalty and interest in an increasingly competitive market.
A YEAR OF GROWTH, REFLECTION, AND OPPORTUNITY
My month-long sabbatical in Madrid was a transformative experience that reignited my passion for growth. As Latin2Latin Marketing marks its 18th anniversary, this journey reinforced my vision of empowering businesses and individuals in an increasingly connected world. By Arminda "Mindy" Figueroa / Latin2Latin
Bicultural Identities in Latin America: The Rise of Cultural Blending
As the world becomes more connected, many Latin American consumers are naturally weaving multiple cultures into their daily lives. Immigrants, international students, and professionals blend local traditions with global influences—watching fútbol while streaming K-pop, switching between languages depending on who they’re talking to, and holding onto their heritage while embracing what’s new. This fluid cultural mix is reshaping how they see themselves, how they interact with the world, and what they look for in products and experiences. By Sylvia Vidal - Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader
TELEMUNDO surrounds SUPER BOWL LIX with comprehensive coverage
Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. 9 at 6:30 p.m. ET on Telemundo.
Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with the agency's client roster.
Beyond the Numbers: Reclaiming Intuition in Brand Strategy
For decades, we've all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I find myself wondering if we've let go of something equally valuable: intuition.
HISPANIC STAR champions Latino narrative at Davos to raise awareness of Economic impact of Latinos
Hispanic Star returned to Davos for the sixth consecutive year with a delegation led by Hispanic Star's founder Claudia Romo Edelman, and driven by the mission to share the narrative of the Latino community's integral role in driving economic growth and technological innovation with this critical global audience.
The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition
Jingles, those snappy, melodic hooks that lodge themselves in your brain that come to the surface when you least expect them. As simple "Ba da ba ba ba" from a friend, and you're responding with a "I'm lovin it." Next thing you know, you're on your way to McDonald's for a Big Mac.
Facts About the U.S. Black Population
The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S.
Critical Role Played by Hispanic Voters in the 2024 Presidential Election to turn the tide towards Trump, and shape America’s Future
Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election.
Bad Bunny’s Latest Album Is Already a Cultural Phenomenon—Brands, Are You Paying Attention?
Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels like a collective celebration of identity, resilience, and joy. For Latinos, Puerto Ricans, and fans around the globe, this album is more than music; it’s a movement. And for brands? It’s a blueprint to cultural relevance. MARIA TERESA HERNANDEZ - SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Reconfiguring Tomorrow: Cultural Trends Shaping 2025
As I've been observing cultural shifts over the past year, it's become increasingly clear that many of the forces shaping our future aren't new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the global recession exposed fissures in trust and belonging, driving the rise of new forms of leadership and connection. Indeed, this was the cultural moment in which my model of brand citizenship emerged — a response to the void left by faltering institutions and a recognition that brands could rebuild trust by delivering both personal and societal value.
Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN
WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers.
Evolve, don’t dissolve DE&I: A Case for Multicultural growth
In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically engage with diverse consumer cohorts driving the next wave of business growth.
Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting and player interviews.
Tops of 2024: Sports
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such as Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, and women’s sports, especially the WNBA. To better understand the power of sports to connect fans, platforms and brands, we looked at some of the big trends that shaped the U.S. sports media landscape this year.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
