Marketing
Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That's according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework and Guideline. The study also found that investment in diverse-owned and targeted media increased 7 percent year over year, reaching $1.1 billion.
Digital News Report 2024 [REPORT]
This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's population.
Marketing in a Multicultural World: From Niche to Core [PODCAST]
On this episode of The New Mainstream podcast, Glory Alcántara, Director of Multicultural Marketing at General Mills, discusses the importance of understanding and integrating multicultural perspectives into mainstream marketing strategies.
NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris
NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris.
The State of Latinas in Corporate America 2024
The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing.
United Soccer League and TelevisaUnivision announce landmark multiyear media partnership
TUDN will showcase the excitement of the USL Championship throughout the 2024 season Up to 20 matches and USL Championship Final selected to air across the company’s Spanish-language networks for the 2024 season
Futbol de Primera Announces On-Air Talent for Copa America Radio Broadcast
Futbol de Primera announced its lineup of on-air talent for the highly anticipated Copa America 2024 coverage. As fans across the Americas prepare for this premier soccer event, Futbol de Primera is committed to delivering comprehensive, insightful, and exciting commentary to enhance the listener experience.
Attention: Why It’s More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
Cultural Issues and the 2024 Election [REPORT]
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues.
Most Black Americans Believe Racial Conspiracy Theories About U.S. Institutions [REPORT]
While many Black Americans view themselves as at least somewhat successful and are optimistic about their financial future, they are also critical of U.S. institutions. Most say several systems in the United States need significant changes to ensure Black people are treated fairly.
ESPN Deportes launches Entre Copas
ESPN Deportes announced the launch of Entre Copas, a daily studio show that will provide in-depth news and information coverage of the 2024 CONMEBOL Copa América USA and UEFA EURO 2024.
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed.
Position Hispanics in the Creative Global Agenda
The Latino economy is thriving and deeply intertwined with our community's success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are essential. Increasing Latino representation in Cannes is critical, particularly amid rising AI bias and anti-DE&I narratives. This year, we emphasize embracing new technologies to elevate Latino potential and dismantle stereotypes. Media and all companies must invest in US Latinos, recognizing them as a growing, profitable market.
Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’
Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see themselves as American and Latino, not half and half, but 200%, wholly embracing their American and Latino identities.
The Pitfalls to Avoid When Planning Your Data Story
A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on generic context, without consideration of the nuances for the particular brand, product, service, customer or business challenge, will lack depth. This can leave the audience questioning the relevance to their unique situation. To create impactful data stories, marketers and communication professionals should focus on crafting narratives that are relevant, authentic and tailored to the specific needs and interests of their audience.
THIRD EAR named Multicultural AOR for Ashley
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand.
Creators Move Down Funnel to Performance Marketing
When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding.
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it's brand marketing, social media, or e-commerce.
Intersectionality in Marketing
From "diversity" to "inclusivity," no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common to hear the term "intersectional" used to describe an array of things: Brands, marketers, research participants, or approaches to strategy.
CMO Checklist for Better Agency Results
Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is what works.
