Marketing
2022 LDC U.S. Latino GDP Report [REPORT]
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Soccer’s Next Frontier: Latinas
With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. By Natalie Boden - CEO and Founder, BODEN
Telemundo introduces FIFA WOMEN’S WORLD CUP 2023 Broadcast Team
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils its complete broadcast lineup and announce teams, featuring a commentary team with the most women ever in Spanish-language U.S. media history.
How Commercial Intelligence Can Revolutionize Decision-Making
Today's marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: "Is my advertising working?"
Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.
Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap. By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Data Privacy and Personalization: Is Your Marketing Future Proof?
Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers.
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Messi to amplify USA Soccer ¡ PUNTO !
Lionel Messi has agreed to join Inter Miami, this is a pinnical moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
Telemundo celebrates 100-Day Countdown to FIFA’s Women’s event World Cup 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils comprehensive coverage plans and kicks off “La Copa Es Nuestra / The Cup is Ours” marketing campaign in celebration of the 100-day countdown to the start of the tournament this summer on July 20. All 64 matches will be televised live and exclusively in Spanish on Telemundo and Universo – airing 33 and 31 matches respectively – and stream live on Peacock.
Jo Muse passes
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo learned from his parents was applying oneself through poverty, hard work, failure and misfortune. Upon moving to California he fulfilled his dream of creating his own advertising agency named Muse Cordero Chen, Inc., the first multicultural ad agency. Muse would go on to be one of the best known and awarded minority ad men in history.
HMC honors Molson Coors with 2023 Marketer of The Year
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
