Marketing
Preparing Marketing Procurement for AI
In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools.
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
The Singer Will Be the First Afro-Latina To Appear on U.S. Currency
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint's American Women Quarters Program™ in 2025. The so-called Queen of Salsa, who passed away in 2003, appears on the coin in relief, dressed in traditional Cuban garb next to her motto ¡Azúcar!
Census and OMB Data Collection of Latinos Can Be Improved with Inclusion of “Street Race” [REPORT]
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing on the concept of “street race,” or the race a stranger would assume you to be based on your physical appearance. The report finds that current Census and Office of Management and Budget (OMB) methods for collecting and analyzing racial and ethnic data do not accurately reflect the lived experiences of many Latinos, especially Afro-Latinxs.
The Death of DEI? Not So Fast – As DEI efforts meet resistance, new studies show that many brands continue pushing onward
It may not qualify as a total reversal of attitude, but it's awfully close. Diversity, equity, and inclusion (DEI) — heralded not long ago as the core to corporate America's future — is in retreat, as companies reduce and/or eliminate their DEI programs altogether. In late June, for example, rural lifestyle distributor Tractor Supply Company shut down its DEI initiatives after receiving backlash from some of its customers and right-wing commentators regarding the company's inclusion policies and support for the LGBTQ+ community. Industry rival John Deere followed suit in July, saying it would no longer sponsor diversity events following similar complaints. Indeed, companies are "reassessing decades-old anti-discrimination strategies and rewriting policies that once emphasized race and gender to prioritize inclusion for all," according to the Washington Post. Such developments stand in stark contrast to the bandied efforts among many brands to foster DEI following George Floyd's murder in 2020, which sparked a racial reckoning throughout the country.
Entravision and NFL Celebrate a Decade of Partnership with Expanded 3-Year Deal
Entravision announced the renewal of its longstanding partnership with the National Football League (NFL) through a new three-year radio and audio streaming deal. This extension marks a significant milestone, celebrating a decade of collaboration between the two organizations and securing the partnership through the 2026-2027 NFL season.
Outlook of an Eternal Optimist: Status Report of an Unsinkable Industry
The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to insights to a much broader scale of personalized content. At the same time, we are having substantive discussions around major barriers that can thwart our clients’ ability to evolve at the pace of the changing consumer landscape. One would be the mounting attempts at undoing DEIB practices and protocols, which can – and has – had a direct impact on the priority placed and budgets allocated to Multicultural Marketing. Another is the legislative agenda to strip any consumer data related to race, ethnicity and other identity-related demographic information from critical data sources, which can severely limit our ability to identify, study, reach and engage the multicultural consumer segments with the most relevant content and brand solutions. By Louis Maldonado
The Enduring Importance of Inclusive Marketing in a DEI Adverse World [PODCAST]
In this episode of The New Mainstream podcast, Devoreaux Walton, MBA, a Brand & Marketing Senior Consultant at relevant and host of The Inclusive Consumer podcast, discusses the relevance of inclusive marketing in today’s complex business landscape.
INTERSPORT launches Soccer Partnership consulting practice
Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans.
How to watch The Olympic Games on Telemundo
Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11.
Understanding Audience Engagement for the Paris 2024 Summer Olympics [REPORT]
Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the Games. Those unable to attend can watch broadcasts on NBC and Telemundo, and networks like USA and the Golf Channel or stream the content on Peacock.
Telemundo Paris 2024 Olympics Talent Roster Revealed – Largest in Network History
Telemundo, the exclusive Spanish-language U.S. broadcaster of the Olympic Games, announced its largest-ever talent roster, featuring more than 40 hosts, commentators, and in-country reporters. This team will spearhead the network's coverage of the Games of the XXXIII Olympiad in Paris starting two days before the Opening Ceremony with the Men's Soccer Competition on July 24 through August 11 across Telemundo, Universo, and Peacock.
Top brands are like Olympic athletes [INSIGHTS]
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments.
What’s next for women’s sports: Fueling growth by proving value
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance.
The Olympics: A Real-Time Celebration of Unity and Excellence
In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want. No other television spectacle can quite compare to the Olympics. Even the Super Bowl, which dominates U.S. viewership annually, doesn't encapsulate the global camaraderie, athletic variety and purity the Olympics offers. It is a bounty of culturally diverse and awe-inspiring stories told over weeks, not just hours. And this time, those hours fall during prime watching hours.
Louis Maldonado of d expósito & Partners on Data-Driven Decisions
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Louis Maldonado, partner and managing director at d expósito & Partners' regarding his role on the 2024 ANA Multicultural Excellence Awards Jury.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
FELICIDADES – the MOST Multicultural Women’s US Gymnastic Team to represent the USA at the 2024 Paris Olympics
Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women's team and are heading to Paris. Go Latina Power!
Out-of-Work CMOs Crash Cannes Events – Claim They Lost Their Jobs Due to Hispanic Marketing Negligence
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part of the scene throughout the Cannes Lions International Festival of Creativity, where the Hispanic Marketing Council (HMC) made a bold statement for marketers to prioritize the U.S. Hispanic Market as part of its #STOPLATINOCOATING campaign.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
