News
When Media Monetizes Fear: A Question for Leadership
I came to this country as a child, part of a refugee family seeking safety, stability, and opportunity. Like millions of others, Spanish-language media became an indispensable part of our daily life—not just as entertainment, but as orientation. It helped us make sense of our new world, how things worked, and reinforced the fact that we belonged. That’s why, as a media executive and storyteller, I’ve been thinking deeply about the decision by major Spanish-language broadcasters to accept advertising dollars from U.S. government agencies currently engaged in aggressive immigration enforcement. This isn’t an ideological critique. It’s a leadership question. By Tony Hernandez - Founder of the Immigrant Archive Project
Hispanic Holiday Spending and Shopping [REPORT]
ThinkNow conducted a study to explore Hispanic consumer spending and shopping behaviors during key events and holiday seasons, focusing on how they are adapting to DEI cutbacks, rising costs due to tariffs, and related economic challenges.
Pioneering the Future of Work – The Future Does Not Fit in the Containers of the Past.
Six months ago to accompany the best selling book Rethinking Work, we launched The Rethinking Work Show to gain and share insights and learnings from a spectrum of individuals across generations and industries from all over the world who are pioneering new ways of working. By Rishad Tobaccowala
¡Ya Basta, Nuestra Batalla Comienza Hoy! – – – Enough is Enough, Our Battle Begins Today!
I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural departments have been gutted, leaving little expertise or commitment to driving growth through the Hispanic market. By Gene Bryan - CEO of HispanicAd
Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms
A new study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs.
Teens, Social Media and AI Chatbots 2025. [REPORT]
Roughly 1 in 5 U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots, including about 3 in 10 who do so daily
DangerTV launches Podcast Division with FIGHT TO SURVIVE
DangerTV announced the debut of its first podcast, exclusively distributed by reVolver Podcasts. Fight to Survive dives deep into the terrifying moments experienced by hunters, sportsmen, and fishermen who unexpectedly crossed paths with nature’s most unforgiving forces.
Telemundo Launches ‘Tu Momento. Tu Jugada.’ – a Nationwide Initiative Inspiring Future Leaders Through Sport and Community
Telemundo announced Tu Momento. Tu Jugada. — known in English as Telemundo’s Next Play — a nationwide sport impact and community initiative that champions the transformative power of sports to character, teamwork and leadership. Supported by Comcast NBCUniversal, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help young people develop confidence, connection, and the skills that shape future leaders.
Vme TV Premieres “Cumbre Diálogo Presidencial”
Vme TV announces the premiere of “Cumbre Diálogo Presidencial,” a television special that revisits the most significant moments from the recent Summit for Democracy held in Miami by Grupo IDEA, together with Miami Dade College and prominent institutions dedicated to the defense of freedom and democratic governance.
Communications VS Public Relations
People often think communications and public relations are the same thing or, worse, that they are “easy” to do. Until it is time to do the work. reality is comms and PR are related, but they are not the same. And professionals in this field know just how much strategy, precision, and emotional intelligence sit behind what the public sees. By Tracy Schaller - Strategic Brand & Communication Leader
A Latino Heisman Isn’t Just a Football Story — It’s an American One
This year’s Heisman conversation is about more than highlight reels, quarterback efficiency ratings, or who can win one more game under the brightest lights. The rise of Vanderbilt’s Diego Pavia and Indiana’s Fernando Mendoza — two Latino quarterbacks leading the sport’s most prestigious award race — reflects something deeper: the evolution of America itself. By Gabriela Alcantara-Diaz - Founder, President / SEMILLA Multicultural, Inc.
MediaCo’s EstrellaTV to Broadcast and Stream Tigres vs. Toluca in the Liga MX Finals
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc., announced that Tigres will face Toluca in the Liga MX Finals, airing live this Thursday across EstrellaTV’s broadcast and streaming platforms.
Gen Z Sees AI Automating 20% of Their Future Full-Time Jobs but Are Confident in Ability to Adapt to AI Advancements in Their Field
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm.
Happy Holidays & New Year
We hope that you, your families and business associates enjoy a very Happy Holidays & New Year. HispanicAd
The ‘attention equation’: Winning the right battles for consumer attention. [REPORT]
Anyone who has spent too much of an evening trying to choose between entertainment options or ping-ponging back and forth between their TV screen and their phone while attempting to watch a new show or movie knows how many different forms of media are fighting for their attention.
No surprise that 2026 is shaping up to be another ‘more with less’ year.
No surprise that 2026 is shaping up to be another 'more with less' year. But the eye-opening stat from the WARC team's latest Voice of the Marketer report is that Marketing budgets are lagging business sentiment. By David Tiltman - Chief Content Officer, WARC; SVP Content, LIONS Intelligence
Brand is not a Cost Center. Brand is the engine.
Marketing is the toughest role in any organization. My opinion, but I live it. Here’s why. By Jennifer Cooper - Chief Marketing Officer | Strategic Partner to CEO’s and COO’s
Latinos are Rethinking Holiday Traditions and Travel Plans Amid Rising Costs
New data from the BMO Real Financial Progress Index finds Latinos in the U.S. will spend an average of almost $650 more this holiday season than in 2024. On average, U.S. Latinos expect to spend nearly $2,700, a 30% increase from last year, despite many reporting cutting back in key categories such as travel, decorating and entertaining due to rising cost of living concerns.
SBS Trims Expenses, Records $2.8M Gain From Puerto Rico Sale
Even as overall revenue declined year-over-year, Spanish Broadcasting System more than doubled its third-quarter net income in 2025 compared to 2024’s Q3 results through aggressive expense reduction and the sale of its Puerto Rico television properties.
U.S. SOCCER DEBUTS OFFICIAL 2026 WORLD CUP CAMPAIGN CHAMPIONING USMNT’s GRIT AND RESILIENCE, NARRATED BY MARCELLO HERNANDEZ
U.S. Soccer today unveiled Never Chase Reality™, its official 2026 World Cup Men's National Team campaign, narrated by Marcello Hernandez. The 90-second film honors the past, challenges expectations, and invites fans to believe in what's possible. Combining insights from fan research and sentiment analysis to reflecting the hope and ambition of the players, Never Chase Reality™ reflects the journey to 26 for the Men's National Team.
