Media
TELEMUNDO RANKS AS #1 NETWORK IN PRIMETIME, REGARDLESS OF LANGUAGE, AMONG ADULTS 18-49, DRIVEN BY THE THREE-HOUR LIVE COAST-TO-COAST FINALE OF LA CASA DE LOS FAMOSOS ALL-STARS
Fueled by the highly anticipated finale of La Casa de los Famosos All-Stars, Telemundo ranked as the most-watched network in primetime last night among Adults 18-49 (559,000), outperforming all English language networks, according to Nielsen. These results come on the heels of the network’s 14 consecutive week winning streak as the #1 Spanish-language broadcast network in weekday primetime among total viewers, and three consecutive weeks among Adults 18–49.
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
SBS set to takeoff in Tampa with WSUN-FM Legendary #1 Morning Show launching on WSUN-FM “EL NUEVO ZOL 97.1”
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, announced the launch of the NEW NANDY & CRISTY morning show on WSUN-FM, El Nuevo Zol 97.1 FM in Tampa, Florida. Debuting on Monday, June 2nd, Tampa’s dynamic duo will be anchoring the 6 to 10am drive-slot, with global access also available via live video streaming on SBS’s La Musica app.
SBS DEBUTS “LA LEY 92.1” ON RECENTLY ACQUIRED KROI-FM IN HOUSTON AND SOARS TO TOP 4 GENERAL MARKET RANKING – – – KROI Also Ranked #1 Mornings and Afternoons Among Hispanic Listeners in Less than 90 Days
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation’s sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics in morning drive, and #1 among 25-54 and 18+ Hispanics in the afternoon drive, according to the Nielsen March survey. This marks another major milestone in SBS’s history of developing, launching and establishing winning Hispanic radio formats that consistently attract market-leading audiences in the nation’s top media markets.
CHIQUIS, JK MEDIA GROUP & BUSY BEE PRODUCTIONS win Telly Award for ‘CHIQUIS SIN FILTRO’
Chiquis Sin Filtro, docu-series created by Chiquis, Sebastian Jimenez, and Richard Bull, has won a 2025 Bronze Telly Award in the “Non-Scripted Series” Category. The series will return for a second season on ViX, now greenlit, and heading into production this June. Produced by JK Media Group and Busy Bee Productions, the intimate and unfiltered series became one of the most-watched series on ViX in 2024.
MediaCo elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms
MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s commitment to expanding its market presence and delivering enhanced value to its partners and audiences.
LATINATION MEDIA wins Bronze Telly for ‘STOP THE DIS(INFORMATION)’ SOCIAL AWARENESS SERIES
LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that cycled through the Latino community during the 2024 elections. Madrigal starred in and led the campaign that aired on LatiNation’s linear channel LATV, its LatiNation app, and on the digital news platform, CALONews.com.
TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership
TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility.
TELEMUNDO dominates Primetime ……
Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.
New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022.
TELEVISAUNIVISION CHARTS NEXT CHAPTER WITH BOLD, CONTENT-FIRST VISION AT 2025 UPFRONT
TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics.
THE LATIN RECORDING ACADEMY PRESENTS – – – GRAMMOFONÍAS
The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others.
TELEMUNDO’S 2025-26 UPFRONT
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025
Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic connections with U.S. Hispanic audiences.
Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”
Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, "Jugada Maestra" (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts.
How CTV Creative Goes from Barrier to Entry to Lever for Optimization
For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as much as $30 million to produce, and another $8 million to air. Even if it's not for the Superbowl, premium brands consider their TV commercial creative to be the crown jewel of their advertising assets.
Nueva Network Launches Nueva.News
Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.
