Media
Telemundo to produce adaptation of “VELVET”, set to debut in 2025
Telemundo announced it has acquired the adaptation rights to “Velvet,” the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon. This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami.
Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. By Pierre Bouvard
Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions
Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN's mission to reach and inspire the Hispanic community through dynamic and culturally relevant content.
Canela.TV announces the next installment of the ‘Secretos’ Franchise
Canela Media announced the next installment in its popular Secretos reality series franchise ‘Secretos de Parejas,’ scheduled to premiere in Spring 2025. This series promises to bring double the excitement and drama, featuring Latino celebrity couples vacationing in the beautiful island of Bali and showing an intimate look at their relationships.
Canela.TV expands presence with New FAST Channels on Samsung TV Plus in the U.S. and Mexico
Canela Media announced its continued expansion on Samsung TV Plus, recently launching multiple FAST channels in both the U.S. and Mexico, offering top-tier Spanish-language and international content to a broader audience. In addition to the previously available Canela.TV channel, viewers can now enjoy the finest selection of Spanish-language content including Canela Originals on Samsung TV Plus’ linear FAST Channels.
HRN Hispanic Radio Network responds to Advertisers creates “The Influencer Radio Network”
Hispanic Radio Network (HRN), has created The Influencer Network to help advertisers connect with Hispanic communities across the US. The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers.
Urban One enters Ohio & Indiana markets with Spanish Language Radio Stations
Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. Additionally, Claudia DeLeon, most recently the Chief Operating Officer of La Mega Media, has been named Vice President, General Manager of the Cleveland market, and Head of Spanish Broadcast Operations for Urban One.
Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO
The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals.
Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, "Don Cheto Al Aire," through its Don Cheto Radio Network.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
Wynns VP of Digital and Multimedia Sales at Nueva Network
Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company.
Monica Albuquerque named SVP of Content & Development at Telemundo Enterprizes
Telemundo Enterprises announced the appointment of Monica Albuquerque as Senior Vice President, Content and Development for Telemundo Studios. In this newly created role, Albuquerque will be responsible for overseeing the development of content for all linear and streaming platforms reporting directly to Javier Pons, Executive Vice President at Telemundo Studios.
Streaming and Live Sports, a Marriage Made in Advertiser Heaven
An overhead camera captures athletes competing in heat 2 of the Men's 110m Hurdles Semi-Final at the Olympic Games at Stade de France on August 7, 2024 in Paris, France. NBCUniversal streamed 23.5 billion minutes of Olympics coverage, which attracted 30.6 million viewers across its platforms — an 82 percent increase from the Tokyo Games, according to Emarketer. Streaming coverage of live sports is becoming a major opportunity for advertisers.
NOTICIAS TELEMUNDO AHORA expands on Fast Channels
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee.
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
Among Hispanic Adults, Radio Is The Most Trusted Media
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters.
FOX Deportes & Telemundo partner to present Super Bowl LIX
FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history.
FOX News Media to launch FOX Noticias on FOX Deportes
FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
