“Freydell+Torres Diversity is here to fulfill this new role, with an expanded digital offering,” said owner-partner Humberto Freydell in announcing the agency’s evolution.
Direct Marketing
Dieste Shares Hispanic Insights to presents at DMA08 ‘From John Q Sample to Juan Q Sample’.
The session, “From John Q Sample to Juan Q Sample”, represents the first time the topic of reaching Hispanics has been included in the DMA’s general assembly. The DMA’s Directo council, focused specifically on direct marketing to U.S. Hispanics, is sponsoring the session.
Direct Mail practices, benchmarks and strategies.
The Direct Marketing Association (DMA) released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.
DMA- The Integrated Marketing Media Mix’ Report.
The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
In Economic Downturn – 67% plan more Coupon Use.
Tough times and technology advancements portend a coupon usage renaissance among U.S. shoppers, based on survey results released by ICOM Information Communications (ICOM).
More Consumers pay attention to inserts & circulars.
Vertis Communications announced the results of its proprietary Vertis Customer Focus 2008: Retail study, which reveals that 47 percent of Americans believe inserts and circulars are the advertising vehicles that best capture their attention; a 9 percent increase since 2003. The data also shows that inserts and circulars have overcome
television advertising as the medium most able to elicit consumer attention.
