The U.S. Postal Service has unveiled proposed new pricing incentives that would effectively reshape the future of mail and provide benefits to both business customers and the Postal Service. The current pricing structure for postal products relies primarily on a weight based system.
Direct Marketing
Hispanic Dining Habits.
ADVO, Inc. has major implications for restaurant operators searching for new ways to reach the burgeoning Hispanic consumer market, which has grown in population by 50% over the past decade.
Growth Trends Continue For Direct Marketing.
This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to an independent study commissioned by The Direct Marketing Association. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.
Consumers Rave About Deal Enjoyment Using Coupons.
According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.
First Half 2005 Most Active Half Year Period For FSI Coupons.
The Marx FSI Trend Report issued reports that during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995, when Marx Promotion Intelligence began tracking the FSI industry.
Hispanic Direct Marketing. What Are You Waiting For?
If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.
The direct marketing industry generates more than 3 trillion in revenues, and that doesn’t include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.
DMA Multichannel Marketing Survey.
The DMA has partnered with DoubleClick and launched a new survey initiative to create benchmarks for leveraging multichannel marketing opportunities.
Nonprofit Direct Mail Readership Is On The Rise.
Customer Focus 2005: Nonprofit Direct Marketing study, which reveals that nonprofit direct mail readership has increased from 53 percent in 2003 to 59 percent in 2005.
Insurance Direct Mail Readers Interested In Mortgage & Life Insurance.
Customer Focus 2005 Insurance Direct Marketing study, which reveals that 20 percent of total adults expressed interest in purchasing mortgage insurance, and 18 percent would consider purchasing high face life insurance.
Finacial Direct Mail Readers Interested In Credit Card Offers.
Customer Focus 2005 Financial Direct Marketing study, which reveals that 22 percent of credit card holding adults expressed interest in cards that offer points for merchandise or airline tickets, and 21 percent believe that receiving money back on purchases is a more appealing offer.
Automobile Direct Mail Varies by Gender.
Customer Focus 2005 Automotive Direct Marketing study, which reveals that 73 percent of adults who plan to purchase a new vehicle responded to automotive direct mail they received.
