America’s love affair with the coupon continued in 2004, as 251 billion coupons were distributed within newspaper Free Standing Inserts (FSIs). According to the annual Marx FSI Trend Report, this represented a 7.7 percent increase in comparison to 2003. Over 850 FSI coupons were issued for every U.S. citizen with potential per-person savings of nearly $1,000.
Direct Marketing
DMA Directo: Hispanic Marketing’s 2004-2005 Award.
The Directo Days 4th Annual Hispanic Direct Marketing Professional of the Year Award will be awarded to an individual, elected by his or her peers, who has made a significant contribution to direct marketing by targeting the Hispanic segment successfully.
PMA: 2003 Coupon Usage Stats.
The Promotion Marketing Association (PMA) Coupon Council announced 2003 coupon distribution and usage data in advance of September, the seventh annual National Coupon Month.
AOL Launches Hispanic Direct Mail Effort.
Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice) announced that America Online (AOL) is back for more. They are launching a new Hispanic direct mail effort through the Carmen’s program just in time for Back to School.
