Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, according to the J.D. Power and Associates 2008 Power Auto Online Media Study-Summer.
Interactive
Retail email rendering Benchmark Study.
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot , and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
More Video Viewed on PCs.
But consumers still spend most time with TV
TV is still the viewing method of choice, but the amount of time spent watching video on PCs appears to be growing.
