They still prefer shopping offline
Nearly six out of 10 US teens surveyed have made a purchase online, according to a June 2008 study conducted by OTX and The Intelligence Group. Responding online buying teens said they spent an average of $46 every month, and more than one-quarter spent $50 or more.
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, according to the J.D. Power and Associates 2008 Power Auto Online Media Study-Summer.
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot , and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
