Parents today are less likely to say that the internet has been a good thing for their children than they were in 2004. However, this does not mean there was a corresponding increase in the amount of parents who think the internet has been harmful to their children. Instead, the biggest increase has been in the amount of parents who do not think the internet has had an effect on their children one way or the other. Fully, 87% of parents of teenagers are online — at least 17% more than average adults.
Interactive
Study on Marketing and Media Ecosystem 2010 confirm Digital’s Prominence.
90% of marketers indicate they planned to increase marketing spend in digital, despite barriers including insufficient metrics, lack of organization support and lack of experience in the new media.
Broadband: What’s All the Fuss About?
Today, with nearly half of all Americans having high-speed internet connections at home, online interactivity means something different for a lot of Americans than it did when it was mainly about email. Many-to-many communication is now buttressed by many-to-many participation in the online world through user-created media. Still
Kids, Teens and Virtual Worlds.
It’s a virtual, virtual world after all.
The Walt Disney Company’s $350 million purchase of Club Penguin signals a new focus of attention for marketers and media companies targeting kids and teens online.
Virtual worlds are becoming more frequent destinations as the percentage of children and teens who use the Internet increases.
