They say a picture is worth a thousand words. How about a thousand e-mails? Is this your lens into your inbox today? Now imagine if you could control the marketing messages you receive, and they all came from your communities of sites and friends and colleagues. What would that do to the marketers?
Interactive
IAB releases guide to e-mail deliverability.
The Interactive Advertising Bureau (IAB) in conjunction with its Email Committee released the Marketer & Agency Guide to Email Deliverability. This document reviews the definition of email deliverability, provides a perspective on how it has changed, and discusses the impact it has on marketers. This guide addresses the critical issues of how to measure, monitor and resolve deliverability issues, enabling agencies and marketers to increase the overall effectiveness of their email marketing efforts.
