Ad dollars continue shifting to the Internet. For example, Internet ad spending by auto manufacturers rose nearly 52% during the first seven months of this year. Yet since the spending gain in the category was only $49 million, compared to a print loss of $750 million, even if total ad spending hits a bump in the road, Internet advertising still has room to grow.
Interactive
The Face of the Web.
The Face of the Web 2005 represents the sixth wave in The Face of the Web series, a fascinating multi-country snapshot of the Internet’s global impact – how this medium has evolved over the past year and where it’s heading.
The Future of the Internet II.
A low-cost global network will be thriving and creating new opportunities in a “flattening” world.
