How tHe New GeNeratioN of DiGital CoNsumers are traNsformiNG mass CommuNiCatioN?
As the digital world continues to evolve, consumers are increasingly relying on non-traditional platforms for entertainment, news, social interactions, shopping, and other daily activities. This has potentially huge implications for our industry in terms of how people will consume media and come into contact with brand communications. With this in mind, Universal McCann conducted an in-depth study of heavy Internet users to understand the extent to which consumers are using the Internet and its various forms of content.
