The Interactive Advertising Bureau (IAB) announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
Interactive
The State Of Consumer Technology Adoption.
Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research, Inc.’s North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households.
Podcast consumer revealed: a look at the growing Podcast Audience.
This study, taken from the recently released Arbitron/Edison Media Research Internet and Multimedia 2006 survey, is the first detailed, publicly available data on the 11% of the country who have listened to a podcast (by any name).
Moving TV Ad dollars into Online Video.
$74 Billion dollars. Let me repeat, with emphasis: Seventy-Four Billion Dollars. That’s what advertisers will spend this year to buy airtime on TV in the U.S.
