More than 6% of U. S adults, or about 9 million web users, have downloaded podcasts in the past 30 days, according to The Economics of Podcasting, a report released by Nielsen Analytics, part of VNU’s Media Measurement & Information Group.
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Podcasting gains foothold among adult online population.
Nielsen//NetRatings announced that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast; 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.
Blogging is bringing new voices to the online world.
The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.
A new, national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology.
