According to the new eMarketer report, Financial Services Online Marketing, the US financial services industry’s online ad spending will increase by 33.3% this year and it will reach $3.52 billion in 2010.
Interactive
Best practices & standards for online advertising & affiliate marketing.
The Direct Marketing Association (DMA) announced the release of Best Practices for Online Advertising and Affiliate Marketing Networks.
The document will assist marketers to protect and grow their brands in the online environment and provide prescriptive guidance to marketers employing affiliate marketing in their media plans.
Going online ‘Essential’ for 2/3 of Teens.
A Burst Media survey of more than 1,800 web users 13-17 years has revealed that almost 69 percent said that if they had no Internet access outside of school it would “ruin” or make their day “not as good.”
Corporate America’s ability to maximize effectiveness of Digital Media in question.
The AAF Survey of Industry Leaders on Digital Media Trends, released by the American Advertising Federation (AAF), reveals that while there is strong belief among industry leaders in the effectiveness of digital marketing, there is lesser confidence in Fortune 500 companies’ ability to capitalize on online advertising.
