Interactive

The Interactive Advertising Bureau (IAB), together with the IAB Hispanic Committee today announced a group of ten Hispanic advertising leaders as the winners of the 2005 “Los Pioneros” Award (English translation: “The Pioneers”).

The objective of the “Los Pioneros” campaign is to honor those forward-thinking marketers who have paved the way for Hispanic Advertising in the Online medium and who have successfully incorporated Interactive in their advertising and marketing plans.

American teenagers today are utilizing the interactive capabilities of the internet as they create and share their own media creations. Fully half of all teens and 57% of teens who use the internet could be considered Content Creators. They have created a blog or webpage, posted original artwork, photography, stories or videos online or remixed online content into their own new creations.