Interactive

Online video is usage is increasing in the healthcare industry, among both consumers and physicians alike.

Evidence is growing to show that the infamous “digital divide”—the gap between technical haves and have-nots—is narrowing within the black community. Marketers that have put off digital campaigns targeting this demographic group are slipping further behind those that realized the potential this audience presents.

The Interactive Advertising Bureau (IAB)introduced its “Digital Audio Advertising Overview” Platform Status Report, which defines the digital audio category and provides a snapshot of the marketplace audience size and demographics as well as outlining the players in the market, the vehicles currently used to deliver content and advertising formats, and some of the most important metrics for measuring success. DOWNLOAD REPORT HERE.

At the sixth annual MIXX Awards, presented by the Interactive Advertising Bureau (IAB), to recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year.

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center.

The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.

The recently published report by the Pew Hispanic Center, The Latino Digital Divide: The Native Born versus The Foreign Born, highlights some important facts and opportunities for Hispanic online marketers.