Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.
Interactive
Who Spends Most Time on Facebook?
The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.
Neighbors Online
Americans use a range of approaches to keep informed about what is happening in their communities and online activities have been added to the mix. Face-to-face encounters and phone calls remain the most frequent methods of interaction with neighbors. At the same time, internet tools are gaining ground in community-oriented communications. DOWNLOAD REPORT HERE.
Online Hispanic Population Poised for Growth.
Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.
Arbitron: Digital Place-based Video has reached Critical Mass.
The availability of digital place-based video has reached a critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the Arbitron Digital Place-based Video Study 2010. Seventy percent of U.S. residents aged 12 or older recalled seeing a digital video display in at least one of the 18 venue categories examined in this report; that translates to approximately 181 million Americans. More than half of persons aged 12 or older recall seeing one in the past week.
Two-Thirds of Web Users to visit Soc Nets in 2014.
Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.
IAB Forms Multicultural Council.
The Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.
