The Online Publishers Association (OPA) released the first in a series of research reports designed to provide a detailed view of the 18 to 34 year-old consumer. The first installment of the research, conducted in partnership with comScore Networks, found that 72% of all 18 to 34 year-olds are online – the highest percentage of any age group.
Interactive
Use Of The Internet In Places Other Than Home or Work.
Nearly a quarter of online Americans use the Internet at places besides home or work More than half of Internet users go online in multiple places As use of the Internet becomes more appealing and more essential to Americans, a growing number are using multiple locations to go online. And significant numbers are moving beyond the tradition places of access – home and work.
Is the Internet Ballyhoo Back?
Breathe. Find a quiet space, and still place. Are your chakras aligned? Were any of you reading through your third eye this week? Well, if you were you might have seen a page-one article in the Wall Street Journal this week (Wednesday, February 25, 2004) with the headline “After Wave of Disappointments, The Web Lures Back Advertisers.”
