Interactive

Ad Inventory Reservation – Hasn’t This Been a Problem Long Enough?

How many times has this happened to you? You send an RFP, negotiate packages with websites and spend hours or days constructing a plan presentation, with rationale, screenshots and numbers for the website packages you’re recommending. You present the plan to the client and get them all excited about the recommendation. The client goes back to the powers that be in order to obtain budget approval. While the client is securing approval, websites start to call to let you know that proposed inventory is no longer available.

Interactive Ads Yield Results.

Interactive ads yield better than average results in getting consumers closer to the point of purchase Interactive ads outperform non-interactive ads in making audiences more aware of the brand and more likely to purchase and/or use the brand, according to Dynamic Logic’s MarketNorms.

The Promise of ‘Gigabit or Bust’ Technology to Empower California’s Latino Communities.

Providing California’s technologically under-served Latino communities with next-generation broadband access will grow high-paying jobs and new wealth, according to a new report on how to promote One Gigabit or Bust technology to close today’s digital divide.

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