Understanding the rapid shifts in the customer landscape is essential for any business that wants to compete successfully in today’s increasingly diverse economy. The most successful companies have integrated multicultural awareness and marketing as a core corporate strategy. By Cruz Flores, Senior Manager, Multicultural Markets for Qwest Communications
Magazines
PEOPLE en Espanol names the Best and Worst Dressed Celebrities of 2008.
Penelope Cruz, Charlize Theron, and Eva Longoria are named the best-dressed women in Hollywood in the new issue of PEOPLE en Espanol, on newsstands on August 4. Penelope Cruz lands the top spot as the best dressed with Charlize Theron ranked #2.
Ballas-Traynor named Publisher of People en Español
Lucia Ballas-Traynor has been named publisher of People en Español, it was announced by Time Inc. Entertainment Group president Paul Caine. She begins her new position August 18.
Televisa Publishing & Digital expands Hispanic Insights Initiative.
Televisa Publishing & Digital announced the expansion to their alliance with BIGresearch to provide marketers with a deeper understanding of Hispanic consumers.
