Mobile

Experimenting with various mobile advertising tactics has helped CPG marketers stand out among other industries. As consistent spenders in the mobile advertising space, Millennial Media reported that from 2011 to 2012, the consumer goods vertical grew 235% on its platform. In addition, a study by comScore and Millennial Media found that the vertical’s primary goal of driving brand awareness is a core reason for expanded reliance on the mobile platform.

In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.

According to the report, nearly two out of three respondents (58%) regularly use their bank’s mobile app, while another 25 percent are aware of the app, but have yet to use it. In addition, 50 percent use their bank’s mobile-optimized web site, while another 26 percent are aware of the feature, but have yet to test it.

Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report by Draftfcb called “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot” confirms mobile’s march to dominance as a medium of choice for consumers.

Go anywhere, do anything smartphones have been a boon to social network users, who are now able to check in with their friends and family from pretty much any location that has Wi-Fi or cellphone service.

The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.

Mobile is having a major impact on the retail sector, as consumers use their smart devices to research and buy at home and in-store. The consumer packaged goods (CPG) industry, in particular, is responding by creating mobile apps, which give users more information on products, and often provide added features, such as games and interactive tools, related to CPG products.

The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival celebrating online Latino trendsetters, has announced the winners of the 2013 Revolucionario Awards. Seven award recipients from the United States and Latin America will be recognized during the Revolucionario Awards at The Social Revolución on March 12, 2013 at Ballet Austin.

Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories.

This new study revisits the Center’s work on the Inc. 500 social media usage for the sixth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.

New Deloitte research shows that mobile technology could help close the widening productivity gap between the private and public sectors. The research report, “Gov. on the Go: Boosting Public-Sector Productivity by Going Mobile” argues that mobility presents the government with an opportunity to hit the reset button and drive efficiency and productivity from technology.

Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.

The study found that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns; in fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives.