Mobile

More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a nationally representative telephone survey conducted by the Pew Research Center’s Internet & American Life Project.

The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.

The Mobile Intel Series: Entertainment report showcases how entertainment marketers utilize mobile advertising through every stage of the purchase funnel, and contains insights from the entertainment industry that marketers across every vertical can leverage to maximize mobile advertising to drive campaign objectives.

“MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape.

Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.

As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.

With mothers across the country helping their children readjust to life in the classroom, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smartphone. Fewer will carry tablets, but penetration levels will be high if recent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college students.

The survey found that of those 746 participants, 41.29% were watching one hour of coverage on a daily basis. 41.82% were watching between two and four hours, and 17.56% were watching more than five hours of Olympic content each day.

Spanish Broadcasting System, Inc.(SBS) and Hipcricket (“Hipcricket”) announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

Keynote Competitive Research shared results of its nationwide mobile user survey, revealing important insights on how and why consumers leverage their smartphones and tablet devices.

With billions of users—and billions in ad revenues—Facebook’s eye is turning toward mobile, where ads have begun to roll out to the newsfeed. Whether users’ eyes, and, in turn, marketer dollars, will follow remains an open question.

Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Center’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide above $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending.

The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report, “Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’ World.”

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.

One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.

With smartphones in more hands than ever before and mobile video viewing growing, the Olympics will see an increase of consumers viewing the games on their phones, rather than on their TVs.

Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities