The Mobile Marketing Association (MMA) released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S. Updated twice annually, the guidelines have become the de facto standard for cross-carrier mobile content services, including text messaging, multi-media messaging, shortcode programs, mobile web and more.
Mobile
Prime Time for Mobile Coupons.
Penny-pinching consumers mean big bucks for mobile coupon campaigns.
The Short Code Marketing Opportunity.
In August 2008, Barack Obama’s presidential campaign made either history or political spectacle when it attempted to announce Joe Biden as the vice presidential candidate over SMS text message.
Before the campaign could send the text message announcement to supporters, mass media scooped the news and broke the story, but the magnitude of the campaign’s mobile efforts is noteworthy.
Mobile and marketers: Finally a good connection.
If there’s any doubt that 2008 was a significant year for mobile marketing, consider this. The emergence of arguably the planet’s most prominent brand was fueled over the past year in large part by a robust, groundbreaking and multifaceted mobile marketing presence.
Latin Americans eager to embrace Mobile Money Transfers.
Latin Americans living in the USA are keen to adopt money transfer using the less traditional method of a mobile phone, according to a survey commissioned by Upaid, a mobile payments provider.
2 mobile internet experiences with 2 opportunities.
At Mobile Internet World 2008, Yankee Group released a new report that declares there is not one mobile internet experience, but two. The report defines one mobile internet experience as providing Anywhere connectivity for big screens and the other as providing optimized connectivity for small screens, and forecasts that the two mobile experiences will diverge, not converge. Service providers must plan for this by segmenting their customer bases and delivering content, value and performance optimized for each category.
Surging U.S. Mobile adoption and how Mobile Users are spending their Time.
Over 54% of those surveyed said their mobile phone usage had increased by more than 25% over the last two years, and one in five respondents said it had increased by more than 50%.
Telemundo content via wireless in Mexico.
Grupo Televisa, S.A.B. and Telemundo Communications Group Inc. announced that a subsidiary of Televisa and Telemundo have entered into license agreements to distribute Telemundo’s original content through digital and wireless platforms in Mexico.
