October 13, 2008, was a milestone in mobile communications: the 25th anniversary of the first commercial cellphone call. As the revolution-without-wires has spread, the result is an adoption rate that would have left Alexander Graham Bell himself speechless. Within a quarter century of that call—which was placed to Mr. Bell’s grandson—the majority of people on this earth have a mobile phone.
Mobile
Hispanic Teens increasingly important Wireless Consumers.
US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.
Do ads fit with Mobile User-Generated Content?
Once, long, long ago, advertisers only had to worry what was on the facing page.
YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.
Putting Coupons in Mobile Users’ Hands.
Leave the scissors at home.
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.
Teens are shaping & reshaping Their Wireless World.
A generation widely defined by mobility, today’s teenagers are now making demands of their mobile devices and, in doing so, redefining what mobility will be in the future, according to a national survey, “Teenagers: A Generation Unplugged,” released by CTIA – The Wireless Association in conjunction with Harris Interactive.
Savvy Mobile ads reach College Students.
yncing up with existing interests is key.
Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.
Savvy Mobile ads reach College Students.
Syncing up with existing interests is key.
Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.
Rising Economies hit Web with Phones.
Different ways of counting users yield different results.
Five of the world’s 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.
Polling the Mobile-Only.
As voters ditch landlines, are polls less accurate?
Telecom marketers and market researchers overall are keenly aware that the number of mobile-only households in the US is growing. Not only are many Americans abandoning their landlines outright, but an even larger number are functionally mobile-only and rarely use their landline phones anymore.
