As voters ditch landlines, are polls less accurate?
Telecom marketers and market researchers overall are keenly aware that the number of mobile-only households in the US is growing. Not only are many Americans abandoning their landlines outright, but an even larger number are functionally mobile-only and rarely use their landline phones anymore.
The Interactive Advertising Bureau (IAB) announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.
ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.
Simply gigantic.
Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world’s population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.
Build it and they will come. While penetration is still low – iPhone users make up just 0.5% of the total mobile subscriber base – it has forever changed mobile media consumption. Nielsen Mobile reveals just how this highly anticipated device has been reshaping the consumer mobile and media experience. Passing fad it is not. Who would have ever guessed we could want so much from a phone?
