The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
Mobile
It’s a Phone, It’s a Computer, It’s a TV…It’s where the Future of Mobile is headed.
It’s all right there in your pocket: Control over your bank accounts. Your complete music library. Full access to the Internet and email. Real-time TV shows. Movie and restaurant reviews and the directions to get there. Oh, and a full-featured telephone.
For most of us, the tool that gives us all this functionality is a personal computer. But soon — perhaps not this year, but maybe next, and definitely by 2010 — a significant portion of the world’s three billion mobile phone users will be able to effortlessly do all this and more right from their cellular phones.
Hispanic radio broadcasters launch mobile marketing.
HipCricket launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.
Mobile Ads still taking Baby Steps.
Counting in millions, not billions (for now).
Like a gifted but underachieving student, the US mobile ad spending story remains more about potential than results.
Mobile access to Data and Information.
62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.
Mobile Social Network growth ahead.
Does audience growth foretell a global mass market?
The number of consumers worldwide using their mobile phones to access social networks will more than triple from 2010 to 2012, according to Pyramid Research’s “Social Networking Goes Mobile” report.
Privacy Implications of Fast, Mobile Internet Access.
Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.
Mobile-Only going Mainstream.
Traditional landline telephone service may not be a tradition much longer.
