Mobile

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled ‘This Box Was Made For Walking’, examines the future impact of mobile TV on the broadcasting and advertising industries.

Ads are going where consumers go. Various research studies show that users give a thumbs-up to messaging. In fact, it’s among the top reasons for buying a mobile handset

NeuStar, Inc. announced that Common Short Code (CSC)-based messaging campaigns have been cited as an “unprecedented platform for marketing” in a recent report published by mobile media research firm M:Metrics.

Many hope that mobile brand advertising is finally on the move.

The world’s wireless infrastructure is moving in the right direction, and the inventory required to attract brand advertisers is gradually becoming available.

Some 65.5% of respondents were 18-34-year-olds, with broad demographic reach into various sub-segments, according to the third-quarter survey that covered more than 2,000 mobile.

Numerous sites that target African-Americans have audience compositions in excess of 50% of that elusive 18-34-year-old demographic, whereas the ethnic group comprises only 6.3% of the mobile population, according to M:Metrics.

JupiterResearch reveals that acquiring and retaining young consumers will be key to success of premium mobile content and services.

The U.S. has passed a milestone in telecommunications history–the percentage of Americans in cellphone-only households now exceeds the percentage of people living in landline-only households, according to Mediamark Research Inc. This is one of the key findings in The Birth of a Cellular Nation, a newly released MRI white paper.

But one mobile strategy will not reach all users.

Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia’s “Q2 2007 Mobile Hispanic Report,” cited in RCR News.

Telephia also found that US Hispanics were nearly twice as likely as non-Hispanics to access wireless Internet through their phones.

Cellfire, a nationwide mobile discount offer and coupon service, released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots.

According to a new survey released by Ingenio, Inc., more than four out of five U.S. adults surveyed (85 percent) currently own a mobile phone compared to only about seven in ten (71 percent) who have a landline or home phone. Of the overwhelming majority of U.S. consumers that own a mobile phone, the study finds that only a minority of mobile phone owners (30 percent) can recall seeing or hearing an advertisement on their mobile phone in the past year.

Would you watch ads for a free phone?

Mobile advertising will generate $2.3 billion in revenues in the US by 2011, according to EJL Wireless Research’s “Global Mobile Advertising Market Analysis 2006-2011.”

This year, banks and wireless service providers are rolling out products that let customers check account balances, pay bills, transfer money and receive alerts about deposits and payments by mobile phone.