Digital
AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns [REPORT]
Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views are also defined by the context of how these technologies would be used, what constraints would be in place and who would stand to benefit – or lose – if these advances become widespread.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Pod Digital Media acquires Latino & Latina Podcasters Network
Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts.
49% of Marketers say they are looking to contextual advertising to replace cookies
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
AIRE Radio launches podcast of ‘EL TERRI’
AIRE Radio Networks announced the launch of Se Tenia Que Decir / "It Had to Be Said" Con El Terri Podcast, featuring Alberto 'El Terri' Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible.
Mindset Matrix – A Framework For the Future of Digital Advertising Without Personal Data
The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their targeting efforts off past behaviors - the future of digital advertising will rely on meeting people in the moment and aligning advertisements with someone’s present frame of mind.
In-App Advertising To Account For 56% Of Digital Ad Spend In 2026
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years
Closing the Digital Divide for Latinx Consumers [PODCAST]
Lili Gangas, Chief Technology Community Officer, Kapor Center and co-founder of LTX Connect discusses ways tech companies and government can close the digital divide in minority communities and create access to equitable education.
How Black audiences are engaging with audio more than ever
For African Americans, content is the common language.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping
Attention measurement is a new trend sweeping through media circles. The Advertising Research Foundation defines advertising attentiveness as “the degree to which those exposed to the advertising are focused on it.”
TelevisaUnivision introduces ViX
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free AVOD product, ViX, launching on March 31, with 100 EPG channels and vast-content VOD experience, and an SVOD option, ViX+, with premium content, including "ViX+ Originals” and exclusive soccer, set to launch in the second half of 2022. A Beta version of the streaming app is available beginning today for select users in the U.S. and Mexico.
25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
Gartner defines a metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well as device independent and accessible through any type of device, from tablets to head-mounted displays.
Telemundo’s TPLUS expands programming slate to premiere on Peacock
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo.
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty McFly tells his grandmother that his family has two TVs. As he’s referring to his life in 1985, his grandmother quickly dismisses him, saying that “nobody has two television sets.”
Visions of the Internet in 2035 [REPORT]
Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems
In a breakthrough year for content, multicultural audiences crown ‘Cocomelon’ and ‘Moana’ among the most streamed titles ever
It’s this type of content that engaged audiences in 2021, as we take a deeper dive into Nielsen’s recently released Streaming Unwrapped 2021 data.
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
2022 National Latino Media Study
The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online.
Unanimo Deportes celebrates Black History Month
For a second year, Unanimo Deportes is taking an inclusive approach to celebrating Black History Month, by telling stories about Afro-Latino athletes and their unique experiences of being black and Latino.
