What if radio produced a video this professional and every station in America pushed it out via social media? Or a new one every month with different on-air talent and successful advertisers and happy listeners. Pretty powerful. Here’s what Spotify is doing to promote The Power of Audio.
Digital
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
5 keys to a successful digital marketing transformation [REPORT]
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
NBC Universal Telemundo introduces Tplus
NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come.
Reinforcing first-party data strategies is essential for securing consumers’ loyalty
By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth.
Current State of Video Advertising and Brand Suitability [REPORT]
This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 marketing decision-makers who oversee video advertising strategies across industries in the US and the UK.
Telemundo Streaming Studios announces “Historia de un Clan”
Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan
Univision announces team for Streaming Platform
Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide.
Media Buying ‘Toon’ Up: How to Achieve Better Outcomes Through Digital Media Assurance [REPORT]
Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads.
The Programmatic POOP Funnel
Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda Triangle.
Univision’s TUDN Brings Multi-Platform Coverage of Liga MX’s Clausura 2022
Univision’s TUDN, the multimedia sports brand of Univision Communications Inc., announced its exclusive Spanish-language coverage of Liga MX Clausura 2022 airing across networks Univision, UNIMÁS, and TUDN, streaming on TUDN.TV, TUDN app, and PrendeTV, and broadcasting on the TUDN Radio Network.
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
VAB and 4A’S join ANA Cross-Media Measurement Effort
The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative.
New trend report: Into the Metaverse [REPORT]
Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.
The Power of Audio
Networking the Natives
“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article.
